Based in London, Andrew is an experienced General Manager and mobile advertising practitioner, as well as a leading mobile advertising evangelist and thought leader.

A former resident of Sydney, for the last 4 years he has been active in the European market, and such he has a deep understanding of the digital, mobile and advertising space and is well connected to leading advertising agencies in London.

He also sits on the UK Committee of the Mobile Marketing Association. His career spans over 20 years working in senior positions across the entire value chain and as such has a deep understanding of the Telco and mobile advertising market from vendor, operator, analyst, consultant and media viewpoints.

Andrew brings to any team a wealth of practical experience in developing and running mobile advertising campaigns, as well as constructing mobile advertising networks.

Currently, he is directly engaged as head of business development on a consulting basis for a leading mobile advertising company. He is also engaged with large consumer brands such as Procter and Gamble, as well as leading advertising agencies such as Ogilvy and Publicis to design and deliver compelling mobile advertising propositions.

Andrew has extensive experience working directly with leading mobile operators such as Vodafone, O2 Telefonica, Orange and T-Mobile in the UK, Europe, Australia and New Zealand.

While in Australia he worked at an executive level for the country’s largest interactive agency, Legion Interactive on a range of innovative mobile solutions across the consumer and business markets.

Andrew also brings to any project his extensive contacts across the advertising and telco space, as a result of working in the EU market with telco operators, equipment vendors, brands, agencies and marketing associations.

Andrew is also a regular, and sought after conference presenter on mobile advertising, and is the editor and founder of one of the world's leading blogs on mobile advertising - www.LondonCalling.mobi

Career History (please contact Andrew for more details)

CEO & Mobile Advertising Evangelist
London Calling > the mobile advertising blog
August 2008 -

Andrew is currently consulting in the mobile advertising space, connecting companies with smart mobile advertising solutions with brands, agencies, operators and end users to derive the best mobile advertising experience. He is also regularly asked to present at conferences on mobile advertising and location.


General Manager, Sales & Business Development, Seeker Wireless
November 2004 - July 2008

Andrew joined the company in November 2004, and was quickly able to launch Seeker onto the world stage, attracting the attention of the world�s largest mobile operators in the UK, Europe and Asia-Pacific which led to the signing of a number of contracts with mobile operators including Vodafone.

Based in London, Andrew was responsible for the sales and marketing effort and as well as being a regular conference presenter, was also the company spokesperson.
 

General Manager at Legion Interactive
June 2003 - November 2004

Internal start-up developed to focus on the corporate and government mobile messaging market. Managed $A2.6M of business in first year of operation, successfully developed and launched new LegionONE brand. Successfully developed and launched a range of innovative business messaging solutions for the business and government market. Overall responsibility for all sales, marketing, promotional and PR activity for LegionONE
 

CEO/General Manager, PropertyLook
January 2001 - January 2003

CEO/General Manager of PropertyLook, a joint venture between international commercial property companies CB Richard Ellis, Colliers International, Knight Frank, and Jones Lang LaSalle. Responsible for all aspects of the company including forecasting, P&L, strategy, sales, marketing, as well as 5 staff, and third party vendors. Role reported to the Board of Directors. PropertyLook was sold to realestate.com.au in 2006 for $A9.05M.
 

Manager, eMarket Development, Telstra Corporation
November 1999 - December 2000

Responsible for developing strategic marketing opportunities across SME, Corporate and Government markets for Telstra?s online product family. National Manager, Business Development & Marketing Strategy Telstra Corporation September 1998 - November 1999 Key member of the Telstra Business Solutions Marketing team, responsible for developing marketing strategies across all Corporate and Government market segments.

Business Development Manager, Optus Communications
May 1998 - August 1998

Project lead for a business case to establish a fibre optic cable link between Brisbane and Cairns, now owned by Reef Networks (sold to Optus for $A93M in 2005). Project lead for an opportunity to provide telecommunications services to various regional councils in NSW and Victoria


Product Development Manager, Optus Communications
December 1996 - April 1998

Project Manager for all aspects of the development of an innovative suite of high speed data products. This included the development of business cases, justifications, project plans and leading a cross-functional project team of 10 from across the organisation.