Based
in London, Andrew is an experienced General Manager and mobile
advertising practitioner, as well as a leading mobile advertising
evangelist and thought leader. A former resident of Sydney, for the last 4 years he has been active in the European market, and such he has a deep understanding of the digital, mobile and advertising space and is well connected to leading advertising agencies in London.
He also sits on the UK Committee of the Mobile Marketing Association.
His career spans over 20 years working in senior positions across the entire value chain and as such has a deep understanding of the Telco and mobile advertising market from vendor, operator, analyst, consultant and media viewpoints.
Andrew brings to any team a wealth of practical experience in developing and running mobile advertising campaigns, as well as constructing mobile advertising networks.
Currently, he is directly engaged as head of business development on a consulting basis for a leading mobile advertising company.
He is also engaged with large consumer brands such as Procter and Gamble, as well as leading advertising agencies such as Ogilvy and Publicis to design and deliver compelling mobile advertising propositions.
Andrew has extensive experience working directly with leading mobile operators such as Vodafone, O2 Telefonica, Orange and T-Mobile in the UK, Europe, Australia and New Zealand.
While in Australia he worked at an executive level for the country’s largest interactive agency, Legion Interactive on a range of innovative mobile solutions across the consumer and business markets.
Andrew also brings to any project his extensive contacts across the advertising and telco space.
Andrew is also a regular, and sought after conference presenter on mobile advertising, and is the editor and founder of one of the world's leading blogs on mobile advertising - www.LondonCalling.mobi