Andrew Grill - Media Articles 2007 - 2008
Andrew Grill is
regular contributor to the European and Australian media on topics related to
mobility, mobile advertising, convergence and fixed mobile
substitution.
Listed below are some
recent contributions.
Andrew is available for media interviews and comments
media contact details for Andrew
Grill can be found
on the contact
page.
Items from
2005 - 2006,
2004,
2003,
2001 - 2002
and
2000
also available.
February 2008
Seeker Wireless featured on Mobile Europe TV at Mobile World Congress
Mobile Europe
TV (part of the leading industry publication
Mobile
Europe) interviewed a range of companies at MobileWorld
Congress in Barcelona in February 2008. Andrew Grill was
interviewed by Mobile Europe TV on the Seeker Wireless solution
around Fixed Mobile Substitution and Mobile Advertising.
Click the picture, or visit the
Mobile Europe TV site to see the video.
Andrew Grill featured on MSearchGroove.com about zone detection for mobile advertising
Andrew
Grill provided a guest column on MSearchGroove about how Zone
Detection is poised to drive new location-based mobile
advertising services.
The excitement at last week’s Mobile World Congress may be about location-based communications services and advertising, but Andrew Grill, General Manager of Sales & Business Development at location technology provider Seeker Wireless, argues that basing the delivery of contextual content & advertising on our traditional understanding of location is not enough. He offers another solution that covers all the bases.
When Peggy asked me to write a guest column for MSearchGroove, I jumped at the chance, as it gives me an opportunity to correct many of the myths surrounding location technology and make a case for zone detection - a concept that will take targeted mobile advertising to a new level.
The blogosphere is buzzing with news and views about how easily location can be combined with other demographic and customer specific information to provide a more targeted proposition for advertisers. However, the fact that location services have not yet crossed the chasm is proof that providing a location element to mobile advertising is a lot tougher than we think.
As I suggest in the title of this post, location technology has yet to really make its mark on mobile services. In short, location has been “lost” for some time, discredited by hype and hyperbole since the late 1990s. As an industry, we have only ourselves to blame.
Read the full article on the
MSearchGroove website.
December 2007
Accurate home zones hold key to FMC: Telecoms Europe
December 2007 page 23-24.
Read the article online.
November 2007
Interview: Andrew Grill, Seeker Wireless, on their location
based technology
Interview by Alun Lewis with Andrew Grill on Location Based
Services.
Read the article online.
Home Thoughts - article for Informa GSM-3G Com world series
by Vaughn O'Grady.
Read the article in full here.
September 2007
Why accuracy is key
Andrew Grill, General Manager of Sales & Business Development at
Seeker Wireless examines the reasons behind the disappointing
performance of location-based cellular tariffs and services.
Visit the land mobile
website
Mobile 2.0? More like Smoke and Mirrors 2.0
If all you knew about UK telecoms came from TV adverts and the
consumer press, you could be forgiven for thinking that the
status quo hadn’t changed much since the late 1990s. Dig a
little deeper and you’ll find that more than a few roles have
been reversed. Includes commentary from Andrew Grill, General
Manager of Sales & Business Development at Seeker Wireless.
Download
article from Telecoms.com, published by Informa Telecoms and
Media reprinted with permission.
July 2007
Interview: Andrew Grill, GM Sales and Marketing of
Seeker Wireless on location based services
Seeker Wireless has developed solutions to provide location
based services on existing unmodified 2G and UMTS handsets.
Richard asks Andrew Grill an open question on his view of the
future of wireless based location services.
Download Article
March 2007
Location-based technologies need to evolve with the
times
Andrew Grill, General Manager of Sales & Business Development at
Seeker Wireless discusses how high-accuracy location-based
technology, designed for the telecommunications industry, can be
used in the haulage industry to track vehicles and locate
specific consignments.
Download Article
February 2007
Dean Bubley of Disruptive Analysis meets Seeker Wireless and
talks about the company’s clever technology.
Download Article
February 2007
Seeker Wireless
Charlotte Patrick and Katja Ruud meet Seeker Wireless at 3GSM
World Congress and compare Seeker Wireless’s technology to the
Cell-ID alternative.
Download Article
February 2007
The danger of disappointment
Fixed Mobile convergence (FMC) is a concept to be applauded and
if it achieves its aims, it is set to make all our lives easier.
The noble aim of FMC is to marry the convenience of mobile with
the high quality and speed of fixed line communications but if
FMC isn’t well executed it could leave us all disappointed,
writes Andrew Grill, General Manager and Head of Sales at Seeker
Wireless.
Download Article Page 1
Download Article Page 2
January 2007
Mobile Handset Analyst – Handsets Hinder Use of GPS says Andrew
Grill (page 11)
Reprint from Mobile Handset Analyst, published by Informa
Telecoms and Media.
Download article
Items from
2005 -
2006, 2004,
2003,
2001 - 2002
and
2000
also available.
Last updated
April, 2008
Contact details for Andrew Grill can be found
here.