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Vodafone mobile internet campaign at Paddington station

I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here.
Vodafone keep leading the way in promoting mobile internet with consumers - the other operators in the UK seem to be lagging in this regard.  The Vodafone campaign cleverly links various uses [...]

By andrew | Posted June 22, 2008 in advertising | Tagged , , , , , , | Comments (0)

The geography of power - how communication has become a global currency and what it means for mobile advertising

I found a fascinating article in a recent edition of Newsweek called Emotional Connections. The article describes an installation at the New York Museum of Modern Art called New York Talk Exchange. Here, MIT have been provided with real time phone records from AT&T and they have a live map of the different connections happening [...]

By andrew | Posted April 20, 2008 in opinion | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Comments (0)