RSS    HOME
LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

London agencies AKQA and PHD go head to head for yell.com mobile business

As reported in New Media Age recently, the team at Yell.com mobile have devised an interesting way to stimulate downloads of their mobile maps application.
Back in July, we reported on the updated Yell mobile mapping application.  Since then I have tried to get it working on my Nokia E71 (latest Symbian 60 3rd Edition FP1 with [...]

Yell mobile updates mobile mapping location

Detailed maps, directions and business listings free to your mobile phone
Yell.com has announced a significant addition to its suite of free-to-use mobile products, unveiling a much enhanced version that focuses on providing map-based information on businesses and services.
Yell.com mobile maps, a downloadable application that offers a range of market-leading product features, enables consumers to locate any [...]