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Tag Archives: wpp

mobile advertising quote of the week

In this week’s Campaign, there is a quote that could not go unreported.  As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”.
In the Q&A that followed, he was asked “what idea should we be taking more seriously”.
In his response (copied below) he singles [...]

By andrew | Posted September 29, 2008 in advertising | Tagged , , , , , , , , , , , | Comments (0)

What exactly is a “frenemy” - Sir Martin Sorrell, chief executive of WPP thinks Google is one

Wikipedia describes a Frenemy as portmanteau of friend and enemy which can refer to either an enemy disguised as a friend or to a partner that is simultaneously a competitor. In an article in today’s Financial times by Andrew Edgecliffe-Johnson  titled “Advertisers welcome prospect of stronger rival to Google“, Sir Martin describes Google as a [...]

By andrew | Posted March 17, 2008 in leadership | Tagged , , , , , , | Comments (0)