I was invited to a very interesting roundtable organised by Netimperitive, sponsored by Reactor Mobile and held at the offices of Blyk on Tuesday in London.
The attendee list below is a who’s who of the mobile advertising ecosystem, and as such some very healthy and lively debate ensued.
The most common theme of the debate was “why [...]
By andrew
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Posted October 1, 2008
in opinion
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Tagged blyk, bmw, debate, dunnhumby, jonathan macdonald, mobile advertising, net imperitive, netimperitive, ogilvy, reactor mobile, roundtable, turkcell, vodafone, what is stopping mobile
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Marketing Week is reporting that 3 are going to launch a “Facebook phone” for Christmas. Quoting from the report:
Mobile operator 3 is launching the first handset to have a “Facebook button” that will take users directly to the site. It will be part of an “ultimate handset”, which will be launched for Christmas.
It is the first [...]
ComTel Corporation Limited has launched what they claim is Australia’s first advertising subsidised mobile phone service ahead of the anticipated surge in mobile advertising growth down under. The model looks similar to that of Blyk, currently operating in the UK.
Update: Jonathan Macdonald (who was instrumental in setting up Blyk in the UK) points out in a comment below [...]
The Daily Telegraph newspaper in London has been running a series on the “Britain’s biggest private companies” over the last week or so - covering the top 10 retailers, property, manufacturers, food and drink, transport and leisure, business services, financial services, utilities, and resources companies in Britain.
As quoted from the Telegraph website:
Many of Britain’s biggest [...]
By andrew
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Posted August 22, 2008
in advertising
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Tagged advertising, Bartle Bogle Hegarty, bbh, british airways, daily telegraph, economist, guardian, jordans, media companies, mobile advertising, symbian, telegraph.co.uk, top 10 britain media companies, top 10 list, top ten, uk companies, vodafone
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I’m an Engineer from way back, so for me the concept of impedance refers to
“the effective resistance to an alternating electric current arising from the combined effect of ohmic resistance and reactance“.
Translated - it means things and people getting in the way.
As some of you know, I present at conferences and speak to people [...]
By andrew
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Posted July 17, 2008
in opinion
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Tagged facebook, impedance, jonathan macdonald, location, mobile, mobile advertising, mobile impedance effect, mobile industry, mobile monday, vodafone
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UPDATE:Read a review of the LocalZone service in New Zealand PC World, were Ted Gibbons says “My verdict: the service works seamlessly.”
Auckland and London, July 3, 2008 - Seeker Wireless, one of the leading location based service technology companies announced today that its SeekerZone™ solution has been deployed to power the new Local Zone product [...]
By andrew
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Posted July 3, 2008
in PR
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Tagged fixed mobile substitution, home calling, home zone, homezone, local zone, local zone review, localzone, nz pc world, seeker wireless, ted gibbons, vodafone, vodafone new zealand, vodafone nz
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Vodafone New Zealand Media release: 30 June 2008
With new local zone from Vodafone, your Vodafone mobile does two jobs, working as both your mobile and your landline.
Once you’ve set up your zone, your mobile becomes your landline when you enter your local zone, and when you leave it becomes your mobile again.
For the first time ever, [...]
By andrew
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Posted June 30, 2008
in PR
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Tagged fixed mobile substitution, fms, home phone, home zone, homezone, lbs, local calling, local zone, location, nz, seeker wireless, SIM, vodafone, vodafone new zealand
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I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here.
Vodafone keep leading the way in promoting mobile internet with consumers - the other operators in the UK seem to be lagging in this regard. The Vodafone campaign cleverly links various uses [...]
Speaking from personal experience, I can say that flat rate data plans DO drive consumer behaviour. For some time I have been on a Vodafone UK business plan, that gives me a gazillion minutes, free landline calls in the UK BUT only 20MB of data included with a £15/month add-on plan. This severe limitation made me [...]
Following on from my earlier post mobile advertising - walking the talk, I thought I’d check out how “mobile ready” a number of well known blogs and sites are that talk about mobile advertising.
Luckily, many are already mobile friendly, in that viewing them from a mobile handset presents the mobile version or optimised sites. Andy Moore left a comment [...]
It is always a pleasure to spend some time with Bena Roberts from GoMo news, and I was able to have lunch with her last week during the MMA Event in London. I also caught up with Richard Saggers who is the current MMA Chair for EMEA and is also the head of Mobile Advertising [...]
Looking through this week’s Economist, my eye was drawn to a full page ad, promoting the naming rights for the Dubai Metro - to be completed in 2009. The print ad directs you to the Road and Traffic Authority’s website for the Government of Dubai, which then points to a special website www.metronamingrights.com.
Here, there is [...]
By andrew
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Posted April 19, 2008
in advertising, outdoor
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Tagged advertising, destination, dubai, economist, metro, mobile, naming, outdoor, rights, vodafone
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Posted from Barcelona Airport - on the way back from Mobile World Congress.
Logged onto the Kubi WiFi access point in the airport. Before connecing via my BT OpenZone roaming account, I thought I’d check the roaming charges - on Kubi access is 12.7p per minute! That’s £7.62 per hour!
In contrast, my Vodafone data card is just [...]
By andrew
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Posted February 15, 2008
in mobile world congress
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Tagged 3G broadband, 3gsm, airport wifi, arun, arun sarin, barcalona, mobile, mobile world congress, roaming, vodafone, WiFi
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Since my recent post on USB dongles vs Coffee shop WIFi Will the 3G mobile broadband “dongle” kill the WiFi hotspot market?, I received a number of follow up posts following the post being published on Carnival of the Mobilists.
Dean Bubley of Disruptive Analysis had a similar theme to his post on Joining the 3G [...]
By andrew
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Posted January 20, 2008
in mobile
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Tagged 3G, 3G stick, broadband, carnival, coffee, dongle, hsdpa, hspa, mobile, mobilists, starbucks, USB, vodafone, WiFi
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While I’d love to be there to hear these interesting speakers, sadly I will be in London on this day, but I thought the event should get some publicity so if you are in Barcelona on Monday 21st January, read on…
The first Mobile Monday Madrid of 2008 on January 21, 2008 covers Mobile Advertising. That [...]
The picture on the left (taken late December 2007) shows a more common sight than a few years ago. I have been using WiFi in Starbucks and other coffee shops for nearly 8 years now, and for I think the last 6 years I was predictably the only person on a laptop (connected to WiFi) [...]
By andrew
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Posted January 9, 2008
in mobile broadband
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Tagged 3, 3G broadband, bbc, bill thompson, coffee shop, dongle, london, mobile, starbucks, vodafone, WiFi
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Saw this very smart piece of digital outdoor from CBS Outdoor who look after advertising on the underground system in London. It really shows you how digital creative will transform outdoor - well it made me stop, look and take a video of it!
This creative is being played out on High Definition flat panel LCD [...]
