As we’re into the final stretch before Christmas, I thought I would share with you my Christmas reading list (well part of it).
Along with my normal reading of publications such as the Financial Times, Economist etc, I am also going to speed through the following set
From left to right:Â “Mobile as 7th of the Mass [...]
I am Immensely proud to be associated with this new phase of Jonathan MacDonald’s “yes we can” change program for mobile advertising. Full details below.
Mobile Industry Thought Leaders Launch Mobile Advertising Information Resource
EverySingleOneOfUs unites brands, carriers, publishers, associations and industry experts to identify solutions and best practices that facilitate positive change in the development of [...]
I’ve been a big fan of Tomi Ahonen’s writing and approach for a while now, and so I am excited that his new book, Mobile as 7th of the Mass Media has just been released.Â
You can download a 30 page extract of the first chapter, or do what I have done, pre-order the bookat Futuretext.
The [...]
Much has been written in UK newspapers about the “Aldi effect” - as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK and switch to lower cost retailers to save money.
Traditional retailers such as Tesco are acutely aware of this phenomenon and are plotting to counter the Aldi [...]
New report from Tomi Ahonen details mobile stats in 2008
World renowned mobile commentator, Tomi Ahonen has just sent me a new report titled 7th Mass Media in 2008 which complements his recent book “Mobile as 7th of the Mass Media” and looks at the size of the mobile industry in 2008.
I had the pleasure of meeting Tomi at the Future of Mobile conference in [...]