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LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

Andrew Grill featured in “The Australian” 18th July 2006

Appeared in The Australian July 18, 2006
Permission obtained from Author to reproduce in full here.
Private details such as age, sex and income have always been valuable in the competitive commercial world. The more you know about your customers the better.
Now another item is fast becoming the must-have personal detail - their location. Advances in mobile technology [...]