The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to Hugh’s great work).
It says so much about the state of mobile advertising, and why the critics still say it is not working. The latest [...]
By Andrew
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Posted November 12, 2008
in featured, opinion
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Tagged advertising, best practices, blyk, crm, Gigafone, Hugh MacLeod, loyalty, mobile advertising, permission, preference, privacy, tesco clubcard
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I attended a very interesting evening at the Institute of Directors in London on Monday on marketing analytics.
Speaking was Robert Diamond who is MD of Emnos, who run Europe’s largest loyalty program, and are competitors to Dunnhumby in the marketing analytics space.
In Robert’s excellent 50 minute presentation, he did not mention mobile once! A mobile icon [...]
By Andrew
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Posted September 30, 2008
in opinion
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Tagged boots advantage card, dunnhumby, emnos, iod, marketing analytics, mobile advertising, mobile analytics, robert diamond, russell buckley, tesco clubcard
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Like many people reading this post, I first came across Twitter when reading a story about web 2.0 and the “Facebook phenomenon”. Twitter is normally mentioned in the same sentence as these other websites - but is it really a serious proposition, or one of a number of ways you can now waste your time?
Over [...]
By Andrew
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Posted June 26, 2008
in opinion
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Tagged Bebo, business twitter, facebook, instant messaging, metadata, mobile, mobile advertising, myspace, now public, nowpublic, social networking, tesco clubcard, tweet, twitter, twitter personality, twitter.com, user generated content, zeitgeist
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