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Telematics update view on mobile advertising

Over at Telematics Update, Thomas Hallauer asked for my views on a recent FT article on how the credit crunch might affect spending on mobile advertising.
Hear over to Telematics Update to read my views.  Thanks Thomas for the opportunity to respond to the discussion.
In summary - the current environment presents marketers with a huge opportunity [...]

By Andrew | Posted October 30, 2008 in opinion | Tagged , , | Comments (0)

Location and advertising – a match made in Heaven?

Head over to Telematics Update where Osman Iqbal talks to Andrew Grill from Seeker Wireless and Richard Lee of Creativity Software talk about what it will take for location-based advertising to go mainstream.

Andrew and Richard will be speaking at the Navigation and Location Europe 2008 conference in Amsterdam from June 4-5.

By Andrew | Posted May 25, 2008 in PR | Tagged , , , , | Comments (0)