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Tag Archives: targeted advertising

Orange trial SMS advertising - but will it work?

Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major brands participated in the project.
Orange ran a trial with SMS-embedded ads in Switzerland to leverage the mobile advertising potential in European markets.
SMS is probably the most efficient channel [...]

By Andrew | Posted August 17, 2008 in advertising | Tagged , , , , , , | Comments (0)

The geography of power - how communication has become a global currency and what it means for mobile advertising

I found a fascinating article in a recent edition of Newsweek called Emotional Connections. The article describes an installation at the New York Museum of Modern Art called New York Talk Exchange. Here, MIT have been provided with real time phone records from AT&T and they have a live map of the different connections happening [...]

By Andrew | Posted April 20, 2008 in opinion | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Comments (0)