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LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

Search goes social as itsmy.com selects Taptu mobile search engine

The lovely Elissa at Racepoint Group sent me a recent release about itsmy.com and Taptu.
Recently I had the chance to meet and interview Steve Ives who is the CEO of Taptu so I’m happy to post the release below verbatim.  Well done Taptu!
Taptu chosen to provide search functionality for over two million users and enrich [...]

Someone once told me … photography meets storytelling mashup

London is a diverse and interesting city, and having lived here for the last 2 years I am constantly amazed at the interesting people I come across each week.
This morning I attended a social networking event, and met Mario Cacciottolo who has a really interesting concept and website called someone once told me.
He has an [...]

Locatik location enabled social networking service now live

Since the Symbian smartphone show in 2007, I have been trialing the Locatik location based social networking service from the team at Psiloc.
These are the guys who are well known for developing quality symbian software including psiloc connectwhich is the first application I load onto any new Nokia.
It has now been released as version 1.0 and [...]

Could location drive the future of the humble SIM card?

For some time now, the Subscriber Identity Module - more commonly known as the SIM - has been pushed away from the limelight to make way for the new ‘shining stars’ such as instant messaging, mobile marketing and social networking. It is now time for the SIM to take a new lease of life and [...]

Why traditional advertising won’t work in social networks

Over at Faster Future, David Cushman has an excellent pitch for why traditional advertising won’t work in social networks.  He brilliantly uses the concept of a presenter “broadcasting” to an audience to show how traditional advertising works, then breaks this down into how social networks receive and digest information in groups.
“They aren’t looking at the [...]

Linkedin now valued at $1Bn - what can other social networking sites learn from them?

I read with interest in the Financial Times on Wednesday that Linkedin.com, the business networking site is now valued at more than $1Bn following some recent investment from Bain Capital.
The article contrasts the  $15bn valuation for Facebook implied by a Microsoft investment of $240m last year and the $580m News Corp paid for the parent company of [...]

The Davos Effect - Google CEO Eric Schmidt expects mobile to be big - is he right and what has to happen to prove him right?

Much has been written on the “Davos Effect”, where the musings at this annual event from senior executives of large companies such as Google and Sony actually become true, or at least offer a window into the current thinking or focus of a particular company or industry segment.

By now, many of you will have read the summary [...]