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LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

Australian mobile advertising research suports ad-funded model

Following on from my post about ComTel launching SMSPup in Australia, the media kit they sent me included research from 6500 of their opt-in members conducted in August 2008.
The results from the survey make interesting reading - and are for the Australian market:
• 50% would consider receiving ads to their mobile if they were relevant [...]