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Australian mobile advertising research suports ad-funded model

Following on from my post about ComTel launching SMSPup in Australia, the media kit they sent me included research from 6500 of their opt-in members conducted in August 2008.
The results from the survey make interesting reading - and are for the Australian market:
• 50% would consider receiving ads to their mobile if they were relevant [...]

By Andrew | Posted August 25, 2008 in advertising | Tagged , , , , , , | Comments (1)

ad funded mobile offering SMSPup launches in Australia with Blyk type model

ComTel Corporation Limited has launched what they claim is Australia’s first advertising subsidised mobile phone service ahead of the anticipated surge in mobile advertising growth down under.  The model looks similar to that of Blyk, currently operating in the UK.
Update: Jonathan Macdonald (who was instrumental in setting up Blyk in the UK) points out in a comment below [...]

By Andrew | Posted August 24, 2008 in advertising | Tagged , , , , , , | Comments (2)