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Tag Archives: sms

Orange trial SMS advertising - but will it work?

Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major brands participated in the project.
Orange ran a trial with SMS-embedded ads in Switzerland to leverage the mobile advertising potential in European markets.
SMS is probably the most efficient channel [...]

By Andrew | Posted August 17, 2008 in advertising | Tagged , , , , , , | Comments (0)

First look at Fire Eagle - the Yahoo! location aware service

A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle.  Being a former practitioner in the Location industry, I rushed to the site, only to find I needed an invitation.  Luckily David Recordon from sixapart (movable type) was kind enough to send me one.  For those of you trying to [...]

By Andrew | Posted March 16, 2008 in advertising, applications, gps, location, mobile, social networking | Tagged , , , , , , , , , , , , | Comments (0)

STOP PRESS: Customers with unlimited data plans use more data than those charged up to £4 per megabyte!

We all know that the time leading up to Christmas and New Year is a very slow news period, but many mobile commentators including myself had a quiet chuckle when they read the story on the front page of the UK’s Financial Times on Christmas Eve 2007 - iPhone users raise network hopes.

Quoting the story from [...]

By Andrew | Posted December 28, 2007 in opinion | Tagged , , , , , , , , , , , , , , , | Comments (0)