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LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

Could location drive the future of the humble SIM card?

For some time now, the Subscriber Identity Module - more commonly known as the SIM - has been pushed away from the limelight to make way for the new ‘shining stars’ such as instant messaging, mobile marketing and social networking. It is now time for the SIM to take a new lease of life and [...]