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Yell mobile updates mobile mapping location

Detailed maps, directions and business listings free to your mobile phone
Yell.com has announced a significant addition to its suite of free-to-use mobile products, unveiling a much enhanced version that focuses on providing map-based information on businesses and services.
Yell.com mobile maps, a downloadable application that offers a range of market-leading product features, enables consumers to locate any [...]

Microsoft LIVE providing real-time location based search in the UK

Microsoft quietly launched a new feature on the mobile version of their live website at http://m.live.comhere in the UK.  As you can see from the screenshots below, there is now a “find me” button.
Users in the UK who access m.live.com from their native WAP browser (would not work on Opera Mobile or Opera Mini) are automatically [...]

Andrew to moderate Location session at being-digital event June 10 in London

Andrew has been asked to moderate the LOCATION session at the Being Digital event on June 10th in London.
This looks to be a very exciting event, as it packs in 7 digital themes (advertising, identity, content, location, social, retail and search) which cover the full range of “being digital”.  In addition, the event aims to [...]

Up close with Bena Roberts from GoMonews.com

It is always a pleasure to spend some time with Bena Roberts from GoMo news, and I was able to have lunch with her last week during the MMA Event in London.  I also caught up with Richard Saggers who is the current MMA Chair for EMEA and is also the head of Mobile Advertising [...]

Carnival of the Mobilists #108 is up at www.skydeck.com/blog/

This week’s rich instalment of all things mobile is available over at the Skydeck Blog with contributions from John Puterbaugh from Nellymoser lays down a concise yet thorough review of the 700 mhz auction that defines openness, reviews Google’s impact, explains what is at stake, and addresses what it will all mean for the future of [...]

The Davos Effect - Google CEO Eric Schmidt expects mobile to be big - is he right and what has to happen to prove him right?

Much has been written on the “Davos Effect”, where the musings at this annual event from senior executives of large companies such as Google and Sony actually become true, or at least offer a window into the current thinking or focus of a particular company or industry segment.

By now, many of you will have read the summary [...]

Google’s Eric Schmidt bulish on location based advertising

I caught the release from Reuters Google CEO bullish on mobile Web advertising which quotes from Eric Schmidt’s speech at Davos.

Of interest, and quoting directly from the Reuter’s release…
The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a “huge revolution”, Google Inc Chief Executive Eric Schmidt said [...]

Update: Putting Google Mobile Maps with My Location to the test

Following on from my earlier post on the new My Location feature on Google Mobile Maps, and after having used the application for the last month, I thought I’d provide an update on usability in a range of real world situations.

While I have been testing it everywhere I have travelled in December (London, Bristol, Athens, [...]