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LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

They know what you like and they know where you are. It’s an ad man’s dream!

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Australian Journalist, Stuart Corner from iTWire has written an excellent short article on the new Seeker Wireless mobile advertising solution.

Quoting from his report at iT Wire he says
In the movie Minority Report, as the hero strides down the street video advertising billboards spring to life and address him by name: all thanks to identifying him by scanning [...]

Ovum report released on Seeker Wireless

“Ovum is impressed with the Seeker solution and the story it is presenting to mobile operators. If the homezone technology solution is able to deliver on the promises made, then we expect to see a lot of interest from mobile operators.”
Following on from a Fixed-Mobile-Substitution (FMS) report published by Ovum in July 2006, Senior Analyst [...]