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The ALDI effect and how it will benefit mobile advertising

Much has been written in UK newspapers about the “Aldi effect” - as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK and switch to lower cost retailers to save money.
Traditional retailers such as Tesco are acutely aware of this phenomenon and are plotting to counter the Aldi [...]

By Andrew | Posted August 25, 2008 in advertising | Tagged , , , , , , , , , , , , , , , , , , , , , | Comments (6)

Orange trial SMS advertising - but will it work?

Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major brands participated in the project.
Orange ran a trial with SMS-embedded ads in Switzerland to leverage the mobile advertising potential in European markets.
SMS is probably the most efficient channel [...]

By Andrew | Posted August 17, 2008 in advertising | Tagged , , , , , , | Comments (0)