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LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

what’s the orange raccoon doing on the blog?

Some of you may have noticed an orange raccoon at the bottom left hand of this and every page on the blog and wondered “what the….???”.
It is part of the world’s first internet balloon race being held by UK mobile operator Orange to promote the availability of their “animal” packages on pre-pay.
I first saw the raccoon [...]