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Tag Archives: procter & gamble

Carnival of the mobilists #145 is at blog.mjelly.com

This week’s Carnival of the mobilists is over at blog.mjelly.com
Post of the week is from Carnival Regular Igor Faletski at Mobscure who has some real data from a recent project showing some massive growth in a mobile internet service, and posing the thought that in terms of mobile service delivery, SMS is dying, as a [...]

By Andrew | Posted October 14, 2008 in carnival | Tagged , , , , , , , | Comments (0)

Think big, act small, scale fast - advice from Procter & Gamble on mobile advertising

At the MMA mobile marketing forum in Budapest last week, I heard an excellent keynote on day 2 from Khurram Hamid who is Global Head of Mobile Marketing for Procter & Gamble.
Now first off, for a major brand such as P&G have their own global mobile marketing head shows that P&G are serious about mobile.
Khurram definitely gets mobile, [...]

By Andrew | Posted October 12, 2008 in advertising | Tagged , , , , , , , , , , , , | Comments (4)