I spied an interesting article in the Sydney Morning Herald a few months ago, and this post has been in draft for too long - so time to publish, as it is still relevant.
As an expat Australian who spent a few years at Telstra, and was directly involved with the Publicis Mojo team on the “Just [...]
By Andrew
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Posted November 30, 2008
in advertising
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Tagged australia, Bill Obermeier, just get me Telstra, marketing, mobile advertising, mojo, Myne, permission, preference, privacy, publicis mojo, telstra
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The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to Hugh’s great work).
It says so much about the state of mobile advertising, and why the critics still say it is not working. The latest [...]
By Andrew
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Posted November 12, 2008
in featured, opinion
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Tagged advertising, best practices, blyk, crm, Gigafone, Hugh MacLeod, loyalty, mobile advertising, permission, preference, privacy, tesco clubcard
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I have had a long association with Peggy Saltz from msearchgroove and she has invited me to write semi-regular guest posts on her site. The latest of these addresses the issues we currently face with mobile advertising.
Peggy gives a great introduction to the post over on msearchgroove, and Jonathan Macdonald, one of the drivers behind [...]
By Andrew
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Posted October 21, 2008
in opinion
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Tagged jonathan macdonald, mobile advertising, mobile marketing, msearchgroove, ogilvy, opinion, permission, preference, privacy, procter and gamble
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At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy.
Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise across [...]
By Andrew
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Posted October 15, 2008
in featured
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Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, what is mobile advertising
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I was horrified to read a Financial Times article about a survey that mentioned that an alarming percentage of marketing managers would provide personal information held on customers to 3rd parties without their consent.
The survey, commissioned by StrongMail Systems, an e-mail security company covered 900 data security and marketing professionals, found that 7 per cent [...]
By Andrew
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Posted June 23, 2008
in opinion
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Tagged advertising, conde nast, crm, ethical marketing, ethical marketing manager, junk mail, marketing manager, mobile, mobile advertising, privacy, trust
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Much has been written on the “Davos Effect”, where the musings at this annual event from senior executives of large companies such as Google and Sony actually become true, or at least offer a window into the current thinking or focus of a particular company or industry segment.
By now, many of you will have read the summary [...]
By Andrew
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Posted January 27, 2008
in opinion
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Tagged 2008, 3G, advertising, advertisment, broadband, conference, consumer, convergence, creative, davos, Eric, gmm, google, gps, handsets, industry, internet, lbs, location, mapping, marketing, microsoft, mobile, mylocation, navigation, positioning, predictions, privacy, Schmidt, search, social networking, web, wireless
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A recent article from the Associated Press “Privacy Delays Ad Targeting on Phones”, and widely circulated on the news wires caught my eye as it highlights some of the current issues facing mobile advertising and in particular location based advertising.
The Media often write about how location can be easily combined with other demographic and customer [...]
