Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major brands participated in the project.
Orange ran a trial with SMS-embedded ads in Switzerland to leverage the mobile advertising potential in European markets.
SMS is probably the most efficient channel [...]
I picked up the latest Carphone Warehouse brochure yesterday - always a good read for market research.
I came across this full page O2 ad below. I’m a loyal Vodafone customer so no need to switch - but I love reading mobile company small print for a laugh.
Reading the small print, it says “When you connect to [...]
By andrew
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Posted July 20, 2008
in advertising
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Tagged advertising, brochure, carphone warehouse, fine print, flickr, legal, o2, orange, outdoor, proof read, small print
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Some of you may have noticed an orange raccoon at the bottom left hand of this and every page on the blog and wondered “what the….???”.
It is part of the world’s first internet balloon race being held by UK mobile operator Orange to promote the availability of their “animal” packages on pre-pay.
I first saw the raccoon [...]
I noticed today in the Daily Telegraph and also the Financial Times here in London that Blyk has reached a milestone of 100,000 users five months ahead of schedule.
Blyk has an interesting business model and target segment, 16-24 year olds who receive 43 minutes and 217 texts free per month in return for consenting to [...]
France Télécom’s mobile arm Orange France has launched a new telephone which combines fixed line and mobile services along with the convenience of a low cost internet connection.
Dubbed Unik, the converged service handset – similar to models already launched by FT rivals Iliad and neuf Cegetel – allows the user to make free local [...]
