This is a question my wife and parents have been asking me for a while now. David Murphy from Mobile Marketing Magazine decided to ask me recently when we met at the Symbian Smartphone show in London.
Read what he found out over on his site.
I have had a long association with Peggy Saltz from msearchgroove and she has invited me to write semi-regular guest posts on her site. The latest of these addresses the issues we currently face with mobile advertising.
Peggy gives a great introduction to the post over on msearchgroove, and Jonathan Macdonald, one of the drivers behind [...]
By andrew
|
Posted October 21, 2008
in featured, opinion
|
Tagged jonathan macdonald, mobile advertising, mobile marketing, msearchgroove, ogilvy, opinion, permission, preference, privacy, procter and gamble
|
In this week’s Campaign, there is a quote that could not go unreported. As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”.
In the Q&A that followed, he was asked “what idea should we be taking more seriously”.
In his response (copied below) he singles [...]
By andrew
|
Posted September 29, 2008
in advertising
|
Tagged campaign, economist, marketing, mobile advertising, mobile marketing, ogilvy, permission, quote of the week, scott seaborn, Sir Martin Sorrell, will collin, wpp
|
Over on MobiAd, there is an excellent interview with Rory Sutherland who is Executive Creative Director and Vice-Chairman of OgilvyOne London as well as the Vice-Chairman of Ogilvy Group UK.
Among other things, Rory challenges the term “mobile advertising”.
He prefers the term mobile marketing. “I think advertising is an unhelpful word, particularly in relation to the [...]
I just had a look at the new Google My Location service launched this week. Being a Location expert, I have been looking closely to see how well it works. On first pass, it is quite similar to the Psiloc Locatik service launched at the Symbian Smartphone show in London in October.
The raw inputs to the service [...]
Sydney, 19 November 2004: Mobile marketing is set for a real boost with the introduction of new location based services, claims the newly appointed General Manager of Seeker Wireless, Andrew Grill.
“The possibilities for LBS are endless. Everything from locating the whereabouts of a child, through to rendering assistance for roadside service or ordering a taxi [...]
