Debate will continue about what “screen” mobile is - Nokia have crafted a clever 2 minute video, embedded below that argues:
1st screen = cinema
2nd screen = TV
3rd screen = internet
4th screen = mobile
Whichever screen it is, the mobile will continue to dominate our daily lives. A good thing in my opinion.
If someone had said to [...]
This week’s Carnival of the Mobilists #139 is hosted at MobScure in beautiful Vancouver, British Columbia. Here, many are finally discovering the joy of 3G and mobile lifestyle with the new iPhone, which is extremely popular (random fact - the Nokia flagship N96 has been designed right here at the local Nokia R&D facility).Â
Visit MobScure [...]
I’ve been a big fan of Tomi Ahonen’s writing and approach for a while now, and so I am excited that his new book, Mobile as 7th of the Mass Media has just been released.Â
You can download a 30 page extract of the first chapter, or do what I have done, pre-order the bookat Futuretext.
The [...]
Following on from my post about ComTel launching SMSPup in Australia, the media kit they sent me included research from 6500 of their opt-in members conducted in August 2008.
The results from the survey make interesting reading - and are for the Australian market:
• 50% would consider receiving ads to their mobile if they were relevant [...]
Over at Cellular news, there is a story on a survey commissioned by Valista and conducted at the Building Blocks 2008 conference held last week found that over 86 percent of the industry insiders interviewed believe that it should take less than a month to launch new mobile content and services with an operator. This [...]
Redwood City, Calif.– August 6, 2008 - Amobee Media Systems, the world leader in advertising solutions for mobile operators, today announced that Motorola, Inc. (NYSE: MOT) and Cisco have made investments in the company. These market leaders join the company’s existing investors who also participated in this round – Telefonica (NYSE: TEF), Vodafone (NYSE: VOD), [...]
I’m cross posting this from Jonathan Macdonald’s blog who in turn sourced this from Y Combinator.
I’m with Jonathan about number 12Â (or soon will be working on this full time - fix advertising and specifically mobile advertising).
You can see the original post here and I have re-pasted the list below.
1. Two things are broken: record labels and [...]
This week’s Carnival of the Mobilists is at Visiion Mobile.
As usual, a great range of news and views on all thins mobile so I encourage you to head over to Vision Mobile and have a read.
This week there are quite a few thought pieces and observations worth reading. The iPhone 3G has kept most bloggers busy, [...]
Taptu is a search engine for your mobile phone. Starting with music and fact-finding, they offer a load of content to help you find what you need quickly on your mobile.
Last week I had the pleasure of meeting Steve Ives, CEO of Taptu and Christophe Hocquet from Moblr, who are using Taptu to power their social [...]
I’m an Engineer from way back, so for me the concept of impedance refers to
“the effective resistance to an alternating electric current arising from the combined effect of ohmic resistance and reactance“.
Translated - it means things and people getting in the way.
As some of you know, I present at conferences and speak to people [...]
Detailed maps, directions and business listings free to your mobile phone
Yell.com has announced a significant addition to its suite of free-to-use mobile products, unveiling a much enhanced version that focuses on providing map-based information on businesses and services.
Yell.com mobile maps, a downloadable application that offers a range of market-leading product features, enables consumers to locate any [...]
This week’s carnival of the mobilists is hosted at the Mippin Blog. As always there are number of thought provoking topics and surprisingly wide ranging - given the release of the 3G iPhone this week you might have expected an avalanche of Apple posts and little else.
I received an email this morning from Mippin’s PR agency (does that mean I’m becoming a serious blogger…) to announce that Judy Gibbons has joined Mippin as CEO.
I rate Judy. She was on a panel I chaired at Being-Digital last month and I was impressed not only with her contribution to the panel, but also [...]
This week’s carnival of the mobilists is over at mjelly.
This week’s Carnival of the Mobilists touching down at mjelly after last week’s edition here at London Calling. Lots of interesting stuff this week from posts covering big, structural themes, to detailed analysis of specific issues, to reviews of the latest newsflow. It’s all here in the [...]
Andrew Grill (right) recently spoke with Keith Dyer, Editor of Mobile Europe Magazine at the Femtocell Europe 2008 conference in London. In the short (5 minute) interview, Andrew explains how the Seeker Wireless zone detection technology can be used to enhance the femtocell proposition, and also be used for fixed mobile substitution (HomeZone) services as well [...]
It’s been over a year since Mobile Monday visited the subject of Location and now is a great time to revisit with a raft of alternate approaches to LBS.
This month’s event is kindly sponsored by Skyhook Wireless and will be held on Monday the 14th of July at the usual venue of the CBI Conference Centre near [...]
I was horrified to read a Financial Times article about a survey that mentioned that an alarming percentage of marketing managers would provide personal information held on customers to 3rd parties without their consent.
The survey, commissioned by StrongMail Systems, an e-mail security company covered 900 data security and marketing professionals, found that 7 per cent [...]
Andrew has been asked to moderate the LOCATION session at the Being Digital event on June 10th in London.
This looks to be a very exciting event, as it packs in 7 digital themes (advertising, identity, content, location, social, retail and search) which cover the full range of “being digital”. In addition, the event aims to [...]
This week Carnival of the Mobilists is featured at symbiano-tek.com. Head over there to read the best mobile commentary, news and views.
In particular this week, read about creating an educational environment through mobile games, mobile search company ABphone, Volantis Open Source, the Linux Platform on Mobile, and you will also read my post on location based advertising.
Head [...]
Following on from my earlier post mobile advertising - walking the talk, I thought I’d check out how “mobile ready” a number of well known blogs and sites are that talk about mobile advertising.
Luckily, many are already mobile friendly, in that viewing them from a mobile handset presents the mobile version or optimised sites. Andy Moore left a comment [...]
Welcome to London Calling, the new name of my blog with thoughts on mobile advertising, mobile location, local search and social networking.
Why the name? As an Australian now based in London, I was used to many TV programs that used the line “london calling” when referring to long distance international calls to Australia. When I [...]
My morning commute has been made a little more pleasant with the introduction of a new piece of Nokia software from their beta labs - Nokia Headlines. If you’re like me and your morning newspaper of choice is a broadsheet like the Financial Times, or the Daily Telegraph, then you will know how difficult these papers are to read on public transport due to their large format size. Thanks to a new release from Nokia labs, this is a thing of the past.
The Headlines team have secured deals with major brand publishers like the New York Times, International Herald Tribune, the Sydney Morning Herald in Sydney and the Sun in London.
I’ve just come across an excellent article by Emily Freeman (a subscriber to this blog) on mobile advertising in Australia. As an antipodean (and recently described as one of the “Antiopdean mobile mafia” living in London), I was keen to hear how mobile advertising is being adopted in my old home.
Her article provides a very [...]
This week the carnival looks at a range of mobile issues from mobile web site performance, top 10 mobile sites, mobile mash-ups from Nokia, mobile payments, QR codes, mobile TV and a piece from this blog about Blyk’s use of “relevancy and dialogue” that has helped propel them to their 100,000th user.
This week’s instalment of the carnival is bursting with mobile news and views. Head over to skydeck where you can read posts from Sascha Konietzke from funkfeuer, Krisse from All About Symbian, Ajit from Open Gardens, John Puterbaugh from Nellymoser, Matt Davies from Taptu, Igor Faletski from mobscure, Jamie Wells at mobilestance, Peggy Salz from [...]
I found a fascinating article in a recent edition of Newsweek called Emotional Connections. The article describes an installation at the New York Museum of Modern Art called New York Talk Exchange. Here, MIT have been provided with real time phone records from AT&T and they have a live map of the different connections happening [...]
mobile advertising - walking the talk
image credit: Michael Smetham
Many people are writing about mobile advertising - who’s getting it right, who will win and what the forecasts for 20XX will be - but are these people also using mobile advertising? In this post, I want to highlight the difference in the mobile advertising industry between those who do and those [...]