On Thursday 27th November, around 40 location developers attended the first London Geo/Mobile Developers Meetup at Google HQ in London.
Given my nearly 4 years working with some of the world’s location pioneers at Seeker Wireless, I feel quite qualified to tackle the subject of location and in particular location based advertising.
First up was Gary Gale [...]
By andrew
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Posted November 28, 2008
in location
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Tagged cloudmade, fire eagle, Gary Gale, geo, geo meetup, google, lbs, location, location based advertising, mobile advertising, Nick Black, Open Street Map, slideshare, yahoo
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Next week in Berlin, I have been invited to give a keynote at the LBS 2008 conference run by IIR Conferences. I am no stranger to this event, having spoken at, sponsored and chaired the LBS 2006 conference in London, and the LBS 2007 conference in Madrid.
Since leaving Seeker Wireless in July, I have been inundated [...]
By andrew
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Posted October 23, 2008
in advertising
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Tagged jonathan macdonald, lbs, lbs 2008, location based advertising, location based service, location conference berlin, location enabled advertising, location expert, location expertise, mobile advertising, msearchgroove.com, ogilvy, peggy salz
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Head over to Telematics Update where Osman Iqbal talks to Andrew Grill from Seeker Wireless and Richard Lee of Creativity Software talk about what it will take for location-based advertising to go mainstream.
Andrew and Richard will be speaking at the Navigation and Location Europe 2008 conference in Amsterdam from June 4-5.
Recently I was asked to respond to some questions around Location Based Advertising as part of an opinion piece. I thought it would be useful to republish my responses here, and promote some debate on the issue of location based advertising.
What does location based (aware) advertising actually entail? Could you give some real life examples?
Location [...]
Over on the excellent MSearch Groove website, Peggy Anne Salz gives us a preview of a very interesting report to be released at Mobile World Congress in Barcelona next month. The real attraction is the Netsize survey, the company’s first-ever online poll of some 1,800 industry professionals.
Two key takeouts - respondents to a survey for the Netsize Guide (a [...]
