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LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

The impedance effect of the mobile industry

I’m an Engineer from way back, so for me the concept of impedance refers to
“the effective resistance to an alternating electric current arising from the combined effect of ohmic resistance and reactance“.
Translated - it means things and people getting in the way.
As some of you know, I present at conferences and speak to people [...]

Could location drive the future of the humble SIM card?

For some time now, the Subscriber Identity Module - more commonly known as the SIM - has been pushed away from the limelight to make way for the new ‘shining stars’ such as instant messaging, mobile marketing and social networking. It is now time for the SIM to take a new lease of life and [...]

Masterclass in Mobile search at City University London 22nd July

I met Professor Jonathan Raper at the Navigation and Location Europe 2008 Conference in Amsterdam recently and he has asked me to be part of his upcoming masterclass in mobile search at the City University London.
More information is below and also on Jonathan’s Blog.  Perhaps I will see you there?
This one day Masterclass on Tuesday 22nd July will [...]

Mobile Monday London July 14th: enabling location in applications

It’s been over a year since Mobile Monday visited the subject of Location and now is a great time to revisit with a raft of alternate approaches to LBS.
This month’s event is kindly sponsored by Skyhook Wireless and will be held on Monday the 14th of July at the usual venue of the CBI Conference Centre near [...]

Vodafone New Zealand launches innovative local zone home phone service

Vodafone New Zealand Media release: 30 June 2008
With new local zone from Vodafone, your Vodafone mobile does two jobs, working as both your mobile and your landline.
Once you’ve set up your zone, your mobile becomes your landline when you enter your local zone, and when you leave it becomes your mobile again.
For the first time ever, [...]

mesearchgroove.com guest post: Location-Based Social Network Apps Are The Crowd-Pleaser; Is Presence Ready For Prime Time?

Head over to msearchgroove for my next guest post on location - with a roundup of some emerging location based applications that have started to hit the market.
A summary of the post - titled “Location-Based Social Network Apps Are The Crowd-Pleaser; Is Presence Ready For Prime Time?” is below.
In-Brief: MSG’s favourite LBS pundit Andrew Grill turns [...]

Google “lifts the lid” on how their my location service works

…well not really. The summary from the official Google mobile blog reads
“Wireless phones can make and receive calls because they are connected over the air to a nearby cell tower. The phone knows the ID of the cell tower that it’s currently using. If the phone has GPS, the Maps application on the phone sends [...]

UPDATE: Mobile Commerce named as the provider behind Microsoft LIVE LBS service in UK

I spoke with Bryan Stockwell from Mobile Commerce at the Navigation & Location Europe conference here in Amsterdam and he told me that they are behind the service I mentioned in an earlier post about the Microsoft LIVE local search product in the UK.
Bryan was on a panel I chaired at the Mobile Location Europe 2008 [...]

Being-Digital June 10th: what are the hot topics in location?

I’m moderating the location stream at the Being-Digital conference in London on June 10th and I was wondering what readers of London Calling see as the hot issues in location.
Here are some initial thoughts - and I’d welcome any comments below

What value do consumers place on location?
Can location information be viewed as inventory?
Is there more value [...]

Microsoft LIVE providing real-time location based search in the UK

Microsoft quietly launched a new feature on the mobile version of their live website at http://m.live.comhere in the UK.  As you can see from the screenshots below, there is now a “find me” button.
Users in the UK who access m.live.com from their native WAP browser (would not work on Opera Mobile or Opera Mini) are automatically [...]

Nokia Maps 2.0 graduates and gets “my location” feature

Welcome to All About Symbian readers - looks like we’ve had a flood of traffic from the post by Steve Litchfield titled Ruminations on cell-id location in Nokia Maps 2.0.
I have been using Nokia maps for some time now, and following the launch of their V2.0 beta at Mobile World Congress in Barcelona, I have been [...]

Location and advertising – a match made in Heaven?

Head over to Telematics Update where Osman Iqbal talks to Andrew Grill from Seeker Wireless and Richard Lee of Creativity Software talk about what it will take for location-based advertising to go mainstream.

Andrew and Richard will be speaking at the Navigation and Location Europe 2008 conference in Amsterdam from June 4-5.

Andrew to moderate Location session at being-digital event June 10 in London

Andrew has been asked to moderate the LOCATION session at the Being Digital event on June 10th in London.
This looks to be a very exciting event, as it packs in 7 digital themes (advertising, identity, content, location, social, retail and search) which cover the full range of “being digital”.  In addition, the event aims to [...]

The geography of power - how communication has become a global currency and what it means for mobile advertising

I found a fascinating article in a recent edition of Newsweek called Emotional Connections. The article describes an installation at the New York Museum of Modern Art called New York Talk Exchange. Here, MIT have been provided with real time phone records from AT&T and they have a live map of the different connections happening [...]

Carnival of the Mobilsts 119 is up at mobilejones.com

Over at mobileljones.com you will find this week’s Carnival of the Mobilists, where you will see a reflection of mobile’s push to data and multimedia in 2008, and how handset companies, former handset companies, internet companies, new entrants and social networking giants are all involved in mashups of services.

Once again, the mobile world’s finest provide their [...]

Andrew will be speaking at the Navigation and Location Europe 2008 conference on June 4th - 5th at the Marriott Hotel in Amsterdam

Andrew will be speaking at the Navigation and Location Europe 2008 conference, organised by Telematics Update magazine on June 4th - 5th at the Marriott Hotel in Amsterdam. Built on the long running success of 4 years of navigation conferences, Navigation and Location Europe 2008 represents the next step forward for the industry. Joining Nokia, [...]

“The Facebook tool which turns your mobile into a snoop” reports the Times newspaper in the UK

The article in the Times states “Husbands who are not where they are supposed to be could soon be in danger of being “sniffed” out by a mobile phone service that gives suspicious partners an electronic map showing the location of their spouse.”  The service is apparently coming to the UK soon, from US company [...]

Location based social network applications roundup and review

When not doing my day job, or spending time with my family, I have been looking at a range of new and developing location based social network applications designed for the mobile.  A summary of each one is presented below with links to their websites. What I have seen in the first few months of [...]

Is the GPS party about to end? Report points to SiRF job cuts and asks what has changed in the GPS world

Over at Gigaom, a story about SiRF Technologies laying off workers has started a discussion around “the end of the GPS party”.  Read the full article here

Quoting from Gigaom “SiRF Technology (SIRF), a San Jose, Calif.-based maker of GPS chips, this morning said it was cutting jobs and trying to restructure its business due to [...]

Will the rise of mobile social networking be the catalyst to drive location based services?

With the increase in the launch of mobile versions of social networking sites such as

m.facebook.com
m.linkedin.com
m.twitter.com
m.youtube.com
m.myspace.com
(ps notice a pattern here - no .mobi extension for these major sites - does this point to the fact that consumers will decree dot m is the winner)
..it got me thinking about the link between the PC version of a [...]

First look at Fire Eagle - the Yahoo! location aware service

A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle.  Being a practitioner in the Location industry, I rushed to the site, only to find I needed an invitation.  Luckily David Recordon from sixapart (movable type) was kind enough to send me one.  For those of you trying to get [...]

The rise and rise of the GPS mobile - but not for mobile advertising

I noticed a story (with accompanying video) on the BBC Click website titled Rise and rise of the GPS mobile.

Like many stories at the moment about GPS, the author makes a few generalisations.
In the closing paragraphs, the BBC reporter Marc Cieslak notes
“This location based technology does throw up the potential for annoying features however.
If retailers [...]

Carnival of the Mobilists #108 is up at www.skydeck.com/blog/

This week’s rich instalment of all things mobile is available over at the Skydeck Blog with contributions from John Puterbaugh from Nellymoser lays down a concise yet thorough review of the 700 mhz auction that defines openness, reviews Google’s impact, explains what is at stake, and addresses what it will all mean for the future of [...]

The Davos Effect - Google CEO Eric Schmidt expects mobile to be big - is he right and what has to happen to prove him right?

Much has been written on the “Davos Effect”, where the musings at this annual event from senior executives of large companies such as Google and Sony actually become true, or at least offer a window into the current thinking or focus of a particular company or industry segment.

By now, many of you will have read the summary [...]

Google’s Eric Schmidt bulish on location based advertising

I caught the release from Reuters Google CEO bullish on mobile Web advertising which quotes from Eric Schmidt’s speech at Davos.

Of interest, and quoting directly from the Reuter’s release…
The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a “huge revolution”, Google Inc Chief Executive Eric Schmidt said [...]

iPhone finds its Mojo - Google My Location is a major plus for iPhone users

As a non iPhone user, I almost missed the news from Steve Job’s Mac World address that the iPhone would be receiving new firmware.  Because I don’t own the device, I have no need to update the firmware, but reading this official Google blog post, something caught my eye.
Then over the next few days others commented [...]

Almost 75 percent of respondents to the latest Netsize Guide survey think location is essential for mobile content and services search

Over on the excellent MSearch Groove website, Peggy Anne Salz gives us a preview of a very interesting report to be released at Mobile World Congress in Barcelona next month.  The real attraction is the Netsize survey, the company’s first-ever online poll of some 1,800 industry professionals.

Two key takeouts - respondents to a survey for the Netsize Guide (a [...]

It’s not just privacy concerns preventing mobile advertising from taking off

A recent article from the Associated Press “Privacy Delays Ad Targeting on Phones”, and widely circulated on the news wires caught my eye as it highlights some of the current issues facing mobile advertising and in particular location based advertising.
The Media often write about how location can be easily combined with other demographic and customer [...]

Update: Putting Google Mobile Maps with My Location to the test

Following on from my earlier post on the new My Location feature on Google Mobile Maps, and after having used the application for the last month, I thought I’d provide an update on usability in a range of real world situations.

While I have been testing it everywhere I have travelled in December (London, Bristol, Athens, [...]

Predictions for the mobile industry in 2008

As the year comes to a close, I thought I would offer my predictons for the mobile industry in 2008.

• Two words – Mobile Internet – by the end of 2008, operators will be offering flat rate mobile internet.  The “trials” of £10/month for 3GB data etc will have proved extremely successful and everyone will be [...]