On Thursday 27th November, around 40 location developers attended the first London Geo/Mobile Developers Meetup at Google HQ in London.
Given my nearly 4 years working with some of the world’s location pioneers at Seeker Wireless, I feel quite qualified to tackle the subject of location and in particular location based advertising.
First up was Gary Gale [...]
By andrew
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Posted November 28, 2008
in location
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Tagged cloudmade, fire eagle, Gary Gale, geo, geo meetup, google, lbs, location, location based advertising, mobile advertising, Nick Black, Open Street Map, slideshare, yahoo
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I’ve been invited to speak at the first London Geo/Mobile Developers Meetup next Thursday 27th November - hosted by Google at their offices in Victoria.
Christopher Osborne has put together an exciting program for the first event with three exciting presenters:
Yahoo Fire Eagle – Gary Gale (Yahoo! Geo Technologies)
CloudMade/Open Street Map – Nick Black (CloudMade)
Location Based Advertising [...]
By andrew
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Posted November 19, 2008
in location
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Tagged cloudmade, Developers Meetup, Gary Gale, Geo Mobile, google, lba, lbs, location, location based services, london, Nick Black, november 27, Open Street Map, yahoo
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I am honoured to have been asked to write an article for Vodafone Receiver Magazine about the future of location which is now live on the Vodafone Receiver website. Vodafone Receiver is a fantastic initiative to bring a cross section of ideas about mobile to a wide audience.
Their current theme is “Space is the Place” and my [...]
I was honoured to be asked to chair, speak and also sit on a panel at the IIR Location 2008 conference in Berlin this week.
It was quite a conference on a number of fronts, and over the weekend I will be providing a more comprehensive review. In the meantime, have a look at James Cameron’s [...]
Next week in Berlin, I have been invited to give a keynote at the LBS 2008 conference run by IIR Conferences. I am no stranger to this event, having spoken at, sponsored and chaired the LBS 2006 conference in London, and the LBS 2007 conference in Madrid.
Since leaving Seeker Wireless in July, I have been inundated [...]
By andrew
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Posted October 23, 2008
in advertising
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Tagged jonathan macdonald, lbs, lbs 2008, location based advertising, location based service, location conference berlin, location enabled advertising, location expert, location expertise, mobile advertising, msearchgroove.com, ogilvy, peggy salz
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On Wednesday 24th September, I was among the presenters invited to speak at the British Computer Society’s evening on Mobile Location Based Services in London.
The event was organised by the British Computer Society, North London Branch, in association with the BCS Geospatial Specialist Group.
I was joined by Justin Davies from NinetyTen, and Gary Gale from [...]
By andrew
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Posted September 25, 2008
in conference
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Tagged bcs, british computer society, buddyping, geoblog, google, lbs, location, maps, vodafone receiver article, yahoo, zone detection
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On Wednesday 24th September, the British Computer Society (BCS) will be hosting an evening on Location Based Services - details are below:
Wednesday 24th September 18:15 - 20:00
BCS London
1st Floor, The Davidson Building 5 Southampton Street
London, WC2E 7HA
This is free event sponsored by the BCS North London Branch:
Mobile Location-Based Services (LBS) have been ‘the next big thing’ [...]
London Calling has a wide and varied audience, and sometimes on the comments section on individual posts we see some real gems.
Last week, Rainer Simon at BlogLoc left a comment on my Locatik service launch post about his own location service.
Curious to find out more, I headed over to www.blogloc.com to satisfy my curiosity.
Rainer told [...]
By andrew
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Posted September 4, 2008
in location
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Tagged blog location, blog location badge, blogloc, blogs, fire eagle, fireeagle, google gears, gps, gps location, lbs, location, mobile location
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Since the Symbian smartphone show in 2007, I have been trialing the Locatik location based social networking service from the team at Psiloc.
These are the guys who are well known for developing quality symbian software including psiloc connectwhich is the first application I load onto any new Nokia.
It has now been released as version 1.0 and [...]
By andrew
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Posted August 26, 2008
in location
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Tagged cell-ID, fire eagle, friend finder, google mobile maps, gps, lbs, locatik, location, location based, location enabled social networking, psiloc, social networking
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As foreshadowed by Charles Wiles at the Mobile Monday London event in July, and as announced on the Google Mobile official blog as well as on Charles’ blog, the Google Gears API is now location enabled for both desktop browsers (via IP address) as well as mobile browsers (windows mobile only at the moment) using cell-ID or GPS.
This [...]
By andrew
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Posted August 23, 2008
in location
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Tagged andriod, cell-ID, Charles Wiles, geolocation api, google gears, google location, gps, lastminute, lbs, location advertising, location based services, mobile advertising, mobile monday, operator independent location, rummble, symbian
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Vodafone New Zealand Media release: 30 June 2008
With new local zone from Vodafone, your Vodafone mobile does two jobs, working as both your mobile and your landline.
Once you’ve set up your zone, your mobile becomes your landline when you enter your local zone, and when you leave it becomes your mobile again.
For the first time ever, [...]
By andrew
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Posted June 30, 2008
in PR
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Tagged fixed mobile substitution, fms, home phone, home zone, homezone, lbs, local calling, local zone, location, nz, seeker wireless, SIM, vodafone, vodafone new zealand
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…well not really. The summary from the official Google mobile blog reads
“Wireless phones can make and receive calls because they are connected over the air to a nearby cell tower. The phone knows the ID of the cell tower that it’s currently using. If the phone has GPS, the Maps application on the phone sends [...]
I spoke with Bryan Stockwell from Mobile Commerce at the Navigation & Location Europe conference here in Amsterdam and he told me that they are behind the service I mentioned in an earlier post about the Microsoft LIVE local search product in the UK.
Bryan was on a panel I chaired at the Mobile Location Europe 2008 [...]
By andrew
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Posted June 5, 2008
in location
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Tagged cell-ID, cellID, conference, google, lbs, location, mapping, microsoft, mobile commerce, Nokia
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I’m moderating the location stream at the Being-Digital conference in London on June 10th and I was wondering what readers of London Calling see as the hot issues in location.
Here are some initial thoughts - and I’d welcome any comments below
What value do consumers place on location?
Can location information be viewed as inventory?
Is there more value [...]
Welcome to All About Symbian readers - looks like we’ve had a flood of traffic from the post by Steve Litchfield titled Ruminations on cell-id location in Nokia Maps 2.0.
I have been using Nokia maps for some time now, and following the launch of their V2.0 beta at Mobile World Congress in Barcelona, I have been [...]
By andrew
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Posted May 26, 2008
in location
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Tagged gmm, google, google mobile maps, gps, lbs, location, location inventory, maps, my location, Navteq, Nokia, nokia maps
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Head over to Telematics Update where Osman Iqbal talks to Andrew Grill from Seeker Wireless and Richard Lee of Creativity Software talk about what it will take for location-based advertising to go mainstream.
Andrew and Richard will be speaking at the Navigation and Location Europe 2008 conference in Amsterdam from June 4-5.
Recently I was asked to respond to some questions around Location Based Advertising as part of an opinion piece. I thought it would be useful to republish my responses here, and promote some debate on the issue of location based advertising.
What does location based (aware) advertising actually entail? Could you give some real life examples?
Location [...]
Over at mobileljones.com you will find this week’s Carnival of the Mobilists, where you will see a reflection of mobile’s push to data and multimedia in 2008, and how handset companies, former handset companies, internet companies, new entrants and social networking giants are all involved in mashups of services.
Once again, the mobile world’s finest provide their [...]
By andrew
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Posted April 14, 2008
in carnival
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Tagged carnival, carnival of the mobilists, facebook, google, lbs, location, mash, mobile, mobilejones, wireless
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Andrew will be speaking at the Navigation and Location Europe 2008 conference, organised by Telematics Update magazine on June 4th - 5th at the Marriott Hotel in Amsterdam. Built on the long running success of 4 years of navigation conferences, Navigation and Location Europe 2008 represents the next step forward for the industry. Joining Nokia, [...]
By andrew
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Posted April 6, 2008
in applications, conference, location, mobile, speaking
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Tagged conference, lbs, location, navigation, telematics, update
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The article in the Times states “Husbands who are not where they are supposed to be could soon be in danger of being “sniffed” out by a mobile phone service that gives suspicious partners an electronic map showing the location of their spouse.” The service is apparently coming to the UK soon, from US company [...]
By andrew
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Posted April 1, 2008
in applications, location, mobile, privacy
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Tagged facebook, lbs, liberty, location, media, networking, online, sniff, social, times, tracking
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With the increase in the launch of mobile versions of social networking sites such as
m.facebook.com
m.linkedin.com
m.twitter.com
m.youtube.com
m.myspace.com
(ps notice a pattern here - no .mobi extension for these major sites - does this point to the fact that consumers will decree dot m is the winner)
..it got me thinking about the link between the PC version of a [...]
By andrew
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Posted March 23, 2008
in advertising, applications, gps, location, media, mobile, social networking
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Tagged cellID, facebook, gps, lbs, location, Loki, mobile, networking, social, WiFi
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A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle. Being a former practitioner in the Location industry, I rushed to the site, only to find I needed an invitation. Luckily David Recordon from sixapart (movable type) was kind enough to send me one. For those of you trying to [...]
By andrew
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Posted March 16, 2008
in advertising, applications, gps, location, mobile, social networking
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Tagged aware, dopplr, eagle, fire, fireeagle, gps, lbs, location, skyhook, sms, WiFi, wireless, yahoo
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Australian Journalist, Stuart Corner from iTWire has written an excellent short article on the new Seeker Wireless mobile advertising solution.
Quoting from his report at iT Wire he says
In the movie Minority Report, as the hero strides down the street video advertising billboards spring to life and address him by name: all thanks to identifying him by scanning [...]
By andrew
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Posted February 17, 2008
in PR
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Tagged andrew grill, blog, corner, it wire, itwire, lbs, location, location based services, minority, report, stuart, stuart corner, triangulation
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New solution location-enables mobile advertising inventory without the need for GPS
Barcelona, 12th February 2008 - Seeker Wireless, the leader in location and zone detection technology, today announced a new innovative solution for mobile advertising that applies location to standard cellular handsets to drive adoption of mobile advertising.
The SeekerZone™ Mobile Advertising Platform provides the ability to [...]
This week’s rich instalment of all things mobile is available over at the Skydeck Blog with contributions from John Puterbaugh from Nellymoser lays down a concise yet thorough review of the 700 mhz auction that defines openness, reviews Google’s impact, explains what is at stake, and addresses what it will all mean for the future of [...]
By andrew
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Posted January 28, 2008
in carnival
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Tagged barcelona, broadband, carnival of the mobilists, conference, convergence, davos, Discovery, eric schmidt, google, industry, internet, lbs, Local, location, mobile, mobilists, monday, msearch, mylocation, navigation, search, wireless, world
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Much has been written on the “Davos Effect”, where the musings at this annual event from senior executives of large companies such as Google and Sony actually become true, or at least offer a window into the current thinking or focus of a particular company or industry segment.
By now, many of you will have read the summary [...]
By andrew
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Posted January 27, 2008
in opinion
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Tagged 2008, 3G, advertising, advertisment, broadband, conference, consumer, convergence, creative, davos, Eric, gmm, google, gps, handsets, industry, internet, lbs, location, mapping, marketing, microsoft, mobile, mylocation, navigation, positioning, predictions, privacy, Schmidt, search, social networking, web, wireless
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UPDATE: February 19th 2008: read the guest post over on MSearchGroove.com
I first met Peggy Anne Salz at a mobile search and discovery conference in London in March, 2007 and I have been following her Msearchgroove.com blog and business ever since. I believe the site has quickly become the central hub for all things around mobile [...]
As a non iPhone user, I almost missed the news from Steve Job’s Mac World address that the iPhone would be receiving new firmware. Because I don’t own the device, I have no need to update the firmware, but reading this official Google blog post, something caught my eye.
Then over the next few days others commented [...]
By andrew
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Posted January 20, 2008
in location
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Tagged advertising, apple, google, google my location, gps, iphone, lbs, Local, location, london, mapping, maps, marketing, mobile, mylocation, positioning, skyhook
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A recent article from the Associated Press “Privacy Delays Ad Targeting on Phones”, and widely circulated on the news wires caught my eye as it highlights some of the current issues facing mobile advertising and in particular location based advertising.
The Media often write about how location can be easily combined with other demographic and customer [...]
Interview: Andrew Grill, GM Sales and Marketing of Seeker Wireless on location based services
Seeker Wireless has developed solutions to provide location based services on existing unmodified 2G and UTMS handsets. I asked Andrew Grill, GM Sales and Marketing of Seeker Wireless an open question on his view of the future of wireless based location services.
First [...]
