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First London Geo/Mobile Developers Meetup - November 27th at Google HQ

I’ve been invited to speak at the first London Geo/Mobile Developers Meetup next Thursday 27th November - hosted by Google at their offices in Victoria.
Christopher Osborne has put together an exciting program for the first event with three exciting presenters:
Yahoo Fire Eagle – Gary Gale (Yahoo! Geo Technologies)
CloudMade/Open Street Map – Nick Black (CloudMade)
Location Based Advertising [...]

Location Based Advertising - an introduction

Recently I was asked to respond to some questions around Location Based Advertising as part of an opinion piece. I thought it would be useful to republish my responses here, and promote some debate on the issue of location based advertising.
What does location based (aware) advertising actually entail? Could you give some real life examples?
Location [...]