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Tag Archives: jumptap

Top advertisers have eight figure budgets allocated to mobile in 2008 says JumpTap CMO

I caught this interesting article over on Ewan MacLeod’s excellent SMSText News site a result of an online interview he conducted with JumpTap’s new CMO, Paran Johar during Mobile World Congress.

“….The promise of what could be is enormous. At the perfect time when advertisers and agencies are begging for a new medium, mobile marketing represents [...]

By andrew | Posted February 21, 2008 in advertising | Tagged , , , , | Comments (0)

Mobile Monday Barcelona January 21, 2008 covers Mobile Advertising

While I’d love to be there to hear these interesting speakers, sadly I will be in London on this day, but I thought the event should get some publicity so if you are in Barcelona on Monday 21st January, read on…

The first Mobile Monday Madrid of 2008 on January 21, 2008 covers Mobile Advertising. That [...]

By andrew | Posted January 14, 2008 in events | Tagged , , , , , , , , | Comments (0)

Almost 75 percent of respondents to the latest Netsize Guide survey think location is essential for mobile content and services search

Over on the excellent MSearch Groove website, Peggy Anne Salz gives us a preview of a very interesting report to be released at Mobile World Congress in Barcelona next month.  The real attraction is the Netsize survey, the company’s first-ever online poll of some 1,800 industry professionals.

Two key takeouts - respondents to a survey for the Netsize Guide (a [...]

By andrew | Posted January 9, 2008 in survey | Tagged , , , , , , , | Comments (3)