I’ve just been invited to Chair the whole of day 3, and also sit on a panel at the IIR Mobile Content Conference in London in the next couple of weeks.
The Panel topic is “What Are The Biggest Hurdles To Developing A Profitable Mobile Advertising Ecosystem?” and I will be joined on the panel (Chaired by [...]
Next week in Berlin, I have been invited to give a keynote at the LBS 2008 conference run by IIR Conferences. I am no stranger to this event, having spoken at, sponsored and chaired the LBS 2006 conference in London, and the LBS 2007 conference in Madrid.
Since leaving Seeker Wireless in July, I have been inundated [...]
By andrew
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Posted October 23, 2008
in advertising
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Tagged jonathan macdonald, lbs, lbs 2008, location based advertising, location based service, location conference berlin, location enabled advertising, location expert, location expertise, mobile advertising, msearchgroove.com, ogilvy, peggy salz
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I have had a long association with Peggy Saltz from msearchgroove and she has invited me to write semi-regular guest posts on her site. The latest of these addresses the issues we currently face with mobile advertising.
Peggy gives a great introduction to the post over on msearchgroove, and Jonathan Macdonald, one of the drivers behind [...]
By andrew
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Posted October 21, 2008
in opinion
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Tagged jonathan macdonald, mobile advertising, mobile marketing, msearchgroove, ogilvy, opinion, permission, preference, privacy, procter and gamble
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At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy.
Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise across [...]
By andrew
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Posted October 15, 2008
in featured
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Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, what is mobile advertising
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I was invited to a very interesting roundtable organised by Netimperitive, sponsored by Reactor Mobile and held at the offices of Blyk on Tuesday in London.Â
The attendee list below is a who’s who of the mobile advertising ecosystem, and as such some very healthy and lively debate ensued.
The most common theme of the debate was “why [...]
By andrew
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Posted October 1, 2008
in opinion
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Tagged blyk, bmw, debate, dunnhumby, jonathan macdonald, mobile advertising, net imperitive, netimperitive, ogilvy, reactor mobile, roundtable, turkcell, vodafone, what is stopping mobile
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I’m an Engineer from way back, so for me the concept of impedance refers to
“the effective resistance to an alternating electric current arising from the combined effect of ohmic resistance and reactance“.
Translated - it means things and people getting in the way.
As some of you know, I present at conferences and speak to people [...]
By andrew
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Posted July 17, 2008
in opinion
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Tagged facebook, impedance, jonathan macdonald, location, mobile, mobile advertising, mobile impedance effect, mobile industry, mobile monday, vodafone
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