RSS    HOME
LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

Ask, don’t tell - the golden rule for mobile advertising 2.0

The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to Hugh’s great work).
It says so much about the state of mobile advertising, and why the critics still say it is not working.  The latest [...]