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LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

London agencies AKQA and PHD go head to head for yell.com mobile business

As reported in New Media Age recently, the team at Yell.com mobile have devised an interesting way to stimulate downloads of their mobile maps application.
Back in July, we reported on the updated Yell mobile mapping application.  Since then I have tried to get it working on my Nokia E71 (latest Symbian 60 3rd Edition FP1 with [...]

Locatik location enabled social networking service now live

Since the Symbian smartphone show in 2007, I have been trialing the Locatik location based social networking service from the team at Psiloc.
These are the guys who are well known for developing quality symbian software including psiloc connectwhich is the first application I load onto any new Nokia.
It has now been released as version 1.0 and [...]

Google are starting to monetize mobile maps

It was only going to be a matter of time until sponsored Google mobile maps results would appear.
Today when I was seaching for the Waldorf Hotel in London, the actual location was identified by a Hilton logo on my Google mobile maps screen (it was clearly identified as a sponsored link) and the results page also had [...]

First look at the Nokia E71 after a week of power use

This post has just been featured at WOM World/Nokia.
Just over a week ago I took delivery of a shiny new Nokia E71.  Those who have been following London Calling lately will know that I have been waiting excitedly for the E71 to be released, having been an early adopter of both the E61 and E61i.
After a [...]

Nokia Maps 2.0 graduates and gets “my location” feature

Welcome to All About Symbian readers - looks like we’ve had a flood of traffic from the post by Steve Litchfield titled Ruminations on cell-id location in Nokia Maps 2.0.
I have been using Nokia maps for some time now, and following the launch of their V2.0 beta at Mobile World Congress in Barcelona, I have been [...]

First thoughts on Google My Location

I just had a look at the new Google My Location service launched this week. Being a Location expert, I have been looking closely to see how well it works.  On first pass, it is quite similar to the Psiloc Locatik service launched at the Symbian Smartphone show in London in October.
The raw inputs to the service [...]