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LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

Yell mobile updates mobile mapping location

Detailed maps, directions and business listings free to your mobile phone
Yell.com has announced a significant addition to its suite of free-to-use mobile products, unveiling a much enhanced version that focuses on providing map-based information on businesses and services.
Yell.com mobile maps, a downloadable application that offers a range of market-leading product features, enables consumers to locate any [...]

Google “lifts the lid” on how their my location service works

…well not really. The summary from the official Google mobile blog reads
“Wireless phones can make and receive calls because they are connected over the air to a nearby cell tower. The phone knows the ID of the cell tower that it’s currently using. If the phone has GPS, the Maps application on the phone sends [...]

CBS Outdoor digital creative in London promoting Google Maps on Vodafone

Saw this very smart piece of digital outdoor from CBS Outdoor who look after advertising on the underground system in London.  It really shows you how digital creative will transform outdoor - well it made me stop, look and take a video of it!

This creative is being played out on High Definition flat panel LCD [...]