RSS    HOME
LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

London agencies AKQA and PHD go head to head for yell.com mobile business

As reported in New Media Age recently, the team at Yell.com mobile have devised an interesting way to stimulate downloads of their mobile maps application.
Back in July, we reported on the updated Yell mobile mapping application.  Since then I have tried to get it working on my Nokia E71 (latest Symbian 60 3rd Edition FP1 with [...]

Motorola Good Mobile Messaging 5 to be launched for the Nokia E71

UPDATE: November 29 2008
I thought it would be worth an update on this post, as it receives a fair number of hits every day so many others must also be hanging out for the E71 + Goodlink fix.
I’ve been testing version 5.1.0.24 on my E71 and E61i.  The good news is that it works on [...]

Google are starting to monetize mobile maps

It was only going to be a matter of time until sponsored Google mobile maps results would appear.
Today when I was seaching for the Waldorf Hotel in London, the actual location was identified by a Hilton logo on my Google mobile maps screen (it was clearly identified as a sponsored link) and the results page also had [...]

Nokia Maps 2.0 graduates and gets “my location” feature

Welcome to All About Symbian readers - looks like we’ve had a flood of traffic from the post by Steve Litchfield titled Ruminations on cell-id location in Nokia Maps 2.0.
I have been using Nokia maps for some time now, and following the launch of their V2.0 beta at Mobile World Congress in Barcelona, I have been [...]

The Davos Effect - Google CEO Eric Schmidt expects mobile to be big - is he right and what has to happen to prove him right?

Much has been written on the “Davos Effect”, where the musings at this annual event from senior executives of large companies such as Google and Sony actually become true, or at least offer a window into the current thinking or focus of a particular company or industry segment.

By now, many of you will have read the summary [...]

Google’s Eric Schmidt bulish on location based advertising

I caught the release from Reuters Google CEO bullish on mobile Web advertising which quotes from Eric Schmidt’s speech at Davos.

Of interest, and quoting directly from the Reuter’s release…
The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a “huge revolution”, Google Inc Chief Executive Eric Schmidt said [...]