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Frost and Sullivan on mobile advertising

I came across an updated Frost and Sullivan report on mobile advertising titled “Ad-based Content and Communications: A Lucrative Avenue for the Mobile Industry”. The report contains a forecast figure for what they believe mobile advertising will be worth in 2012.Â
I’m deliberately not going to quote the figure (because these mobile advertising forecasts keep changing so [...]

By Andrew | Posted December 2, 2008 in advertising | Tagged , , , , | Comments (3)

Ask, don’t tell - the golden rule for mobile advertising 2.0

The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to Hugh’s great work).
It says so much about the state of mobile advertising, and why the critics still say it is not working.  The latest [...]

By Andrew | Posted November 12, 2008 in featured, opinion | Tagged , , , , , , , , , , , | Comments (10)