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LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

The impedance effect of the mobile industry

I’m an Engineer from way back, so for me the concept of impedance refers to
“the effective resistance to an alternating electric current arising from the combined effect of ohmic resistance and reactance“.
Translated - it means things and people getting in the way.
As some of you know, I present at conferences and speak to people [...]

Flat rate data plans drive consumer behaviour and the mobile internet goes mainstream

Speaking from personal experience, I can say that flat rate data plans DO drive consumer behaviour.  For some time I have been on a Vodafone UK business plan, that gives me a gazillion minutes, free landline calls in the UK BUT only 20MB of data included with a £15/month add-on plan.  This severe limitation made me [...]

Carnival of the Mobilists 123 at GoMo news

This week we have a new Carnival publisher, Bena Roberts from GoMo news - but she’s no stranger to publishing!
Head on over to GoMo News to read this week’s installment of Carnival of the Mobilists where you can read a collection of fascinating posts on Mobile Search and Android,  Softbank Japan’s $430 million investment into the [...]

Carnival of the Mobilsts 119 is up at mobilejones.com

Over at mobileljones.com you will find this week’s Carnival of the Mobilists, where you will see a reflection of mobile’s push to data and multimedia in 2008, and how handset companies, former handset companies, internet companies, new entrants and social networking giants are all involved in mashups of services.

Once again, the mobile world’s finest provide their [...]

“The Facebook tool which turns your mobile into a snoop” reports the Times newspaper in the UK

The article in the Times states “Husbands who are not where they are supposed to be could soon be in danger of being “sniffed” out by a mobile phone service that gives suspicious partners an electronic map showing the location of their spouse.”  The service is apparently coming to the UK soon, from US company [...]

Will the rise of mobile social networking be the catalyst to drive location based services?

With the increase in the launch of mobile versions of social networking sites such as

m.facebook.com
m.linkedin.com
m.twitter.com
m.youtube.com
m.myspace.com
(ps notice a pattern here - no .mobi extension for these major sites - does this point to the fact that consumers will decree dot m is the winner)
..it got me thinking about the link between the PC version of a [...]