I am encouraged to see that more and more stories about mobile advertising are starting to appear in the mainstream press, and not just advertising and mobile industry trade magazines.
While I was sifting through my weekend reading, which consists of the Financial Times, New Media Age, Campaign, Marketing Week, The Daily Telegraph and the Economist, [...]
In this week’s Campaign, there is a quote that could not go unreported. As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”.
In the Q&A that followed, he was asked “what idea should we be taking more seriously”.
In his response (copied below) he singles [...]
By andrew
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Posted September 29, 2008
in advertising
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Tagged campaign, economist, marketing, mobile advertising, mobile marketing, ogilvy, permission, quote of the week, scott seaborn, Sir Martin Sorrell, will collin, wpp
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The Daily Telegraph newspaper in London has been running a series on the “Britain’s biggest private companies” over the last week or so - covering the top 10 retailers, property, manufacturers, food and drink, transport and leisure, business services, financial services, utilities, and resources companies in Britain.
As quoted from the Telegraph website:
Many of Britain’s biggest [...]
By andrew
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Posted August 22, 2008
in advertising
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Tagged advertising, Bartle Bogle Hegarty, bbh, british airways, daily telegraph, economist, guardian, jordans, media companies, mobile advertising, symbian, telegraph.co.uk, top 10 britain media companies, top 10 list, top ten, uk companies, vodafone
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Looking through this week’s Economist, my eye was drawn to a full page ad, promoting the naming rights for the Dubai Metro - to be completed in 2009. The print ad directs you to the Road and Traffic Authority’s website for the Government of Dubai, which then points to a special website www.metronamingrights.com.
Here, there is [...]
By andrew
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Posted April 19, 2008
in advertising, outdoor
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Tagged advertising, destination, dubai, economist, metro, mobile, naming, outdoor, rights, vodafone
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