Over at Telematics Update, Thomas Hallauer asked for my views on a recent FT article on how the credit crunch might affect spending on mobile advertising.
Hear over to Telematics Update to read my views. Thanks Thomas for the opportunity to respond to the discussion.
In summary - the current environment presents marketers with a huge opportunity [...]
A recent report in London’s Financial Times by Tim Bradshaw claims that
“The global economic downturn is set to hit advertising on mobile phones until at least 2010, when marketing agencies expect clients to increase their budgets.
Advertising agencies say clients are reining in their marketing spending and focusing on proven mediums such as mass audience television and the [...]
By andrew
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Posted October 14, 2008
in opinion
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Tagged advertising downturn, advertising on mobile, credit crunch, disruptive play, economic downturn, financial times, FT, mobile ad spending, mobile advertising, mobile operators, tim bradshaw
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Much has been written in UK newspapers about the “Aldi effect” - as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK and switch to lower cost retailers to save money.
Traditional retailers such as Tesco are acutely aware of this phenomenon and are plotting to counter the Aldi [...]
By andrew
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Posted August 25, 2008
in advertising
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Tagged advertising awards, aldi, aldi effect, aldi effect mobile advertising, aldi effect on advertising, cannes lions, consumer spending, context, credit crisis, credit crunch, credit crunch and mobile advertising, economy, mobile advertising, mobile operators, permisison based, profile, q research, recession, relevant, targeted, tesco, Tomi Ahonen
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