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ad funded mobile offering SMSPup launches in Australia with Blyk type model

ComTel Corporation Limited has launched what they claim is Australia’s first advertising subsidised mobile phone service ahead of the anticipated surge in mobile advertising growth down under.  The model looks similar to that of Blyk, currently operating in the UK.
Update: Jonathan Macdonald (who was instrumental in setting up Blyk in the UK) points out in a comment below [...]