RSS    HOME
LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

Tag Archives: communities dominate brands

Tomi Ahonen’s new book Mobile as 7th of the Mass Media released

I’ve been a big fan of Tomi Ahonen’s writing and approach for a while now, and so I am excited that his new book, Mobile as 7th of the Mass Media has just been released.Â
You can download a 30 page extract of the first chapter, or do what I have done, pre-order the bookat Futuretext.
The [...]

By andrew | Posted August 31, 2008 in mobile | Tagged , , , , , , , , , , , , , | Comments (0)

Tomi T Ahonen on permission based and targeted mobile advertising

Jonathan Macdonald recently pointed me to a brilliant post by on permission based advertising by Tomi T Ahonen - someone well respected in this space for among other things his communities dominate brands blog.
In Tomi’s posted titled Permission Based is not enough: Understanding mobile advertising from March 20 this year, he argues eloquently that with [...]

By andrew | Posted August 12, 2008 in advertising | Tagged , , , , , , , , | Comments (1)