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Tag Archives: cbs outdoor

Personalised outdoor advertising

I saw this outdoor ad in a London underground lift just before Christmas.  It also reminds me of a similar ad on a digital escalator panel (DEP) in Bond Street in London some months ago.
I wonder if CBS Outdoor actually expected Joe to be in this tube lift on the way home from a meeting with [...]

By Andrew | Posted December 30, 2008 in advertising | Tagged , , , | Comments (1)

Mobile advertising recall and a call to action for Creatives

Just what is the effectiveness of mobile advertising?  What is the recall?
This question was asked of me recently by a well known planner for a big agency in London.  It is a good question because this is just what clients will be asking him after a campaign – how was our money spent?  Where and [...]

By Andrew | Posted December 17, 2008 in advertising | Tagged , , , , , , , , , , , , , , , , | Comments (0)

CBS Outdoor digital creative in London promoting Google Maps on Vodafone

Saw this very smart piece of digital outdoor from CBS Outdoor who look after advertising on the underground system in London.  It really shows you how digital creative will transform outdoor - well it made me stop, look and take a video of it!
This creative is being played out on High Definition flat panel LCD [...]

By Andrew | Posted August 1, 2007 in advertising, mobile | Tagged , , , , , , , | Comments (0)