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LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

always read the small print

I picked up the latest Carphone Warehouse brochure yesterday - always a good read for market research.
I came across this full page O2 ad below.  I’m a loyal Vodafone customer so no need to switch - but I love reading mobile company small print for a laugh.

Reading the small print, it says “When you connect to [...]

According to Carphone Warehouse staff, the iPhone has “3.5G technology”

I was in the Selfridges Carphone Warehouse store on the weekend in Oxford street, and I happened to walk past the in-store iPhone stand (shown on the left).  As I was playing with one of the iPhones on display, I overheard the sales pitch from one of the young sales people to a couple of [...]