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Think big, act small, scale fast - advice from Procter & Gamble on mobile advertising

At the MMA mobile marketing forum in Budapest last week, I heard an excellent keynote on day 2 from Khurram Hamid who is Global Head of Mobile Marketing for Procter & Gamble.
Now first off, for a major brand such as P&G have their own global mobile marketing head shows that P&G are serious about mobile.
Khurram definitely gets mobile, [...]

By andrew | Posted October 12, 2008 in advertising | Tagged advice for mobile advertisers, brands, budapest, Khurram Hamid, mma, mobile, mobile advertising, mobile communities, mobile marketing association, mobile marketing forum, p&g, procter & gamble, what brands want | Comments (4)

The Top 100 Advertising, Marketing, Media & PR Blogs that you really should visit

There are lots of “Top 100″ lists floating around at the moment but this one caught my eye, because rather than just being a long list, the crew over at Spotlight Ideas have grouped their list into different genres, so you can scan down the list (presented below) and look at the favourite blogs for [...]

By andrew | Posted August 13, 2008 in blogs | Tagged account planning, advertising, affiliate marketing, blogging, branding, brands, copywriting, creative, customer behaviour, design, digital marketing, lead generation, media, ppc, sales, selling, seo, small business, social media, spotlight ideas, top 20 blogs, trends, word of mouth | Comments (2)

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Think big, act small, scale fast - advice from Procter & Gamble on mobile advertising