I came across an article in the printed version of mobile reseller magazine Mobile Today, but it is also on their blog, and I thought it worth a mention, because it amplifies everything I have been saying to date about mobile advertising.
In the article, (the bolding is mine for emphasis) Shaun who is the UK CEO of [...]
The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to Hugh’s great work).
It says so much about the state of mobile advertising, and why the critics still say it is not working. The latest [...]
By andrew
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Posted November 12, 2008
in featured, opinion
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Tagged advertising, best practices, blyk, crm, Gigafone, Hugh MacLeod, loyalty, mobile advertising, permission, preference, privacy, tesco clubcard
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At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy.
Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise across [...]
By andrew
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Posted October 15, 2008
in featured
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Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, what is mobile advertising
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At the MMA Mobile Marketing forum today in Budapest, I witnessed a truly excellent presentation from Alexandra Deutsch, Managing Director, Out There Media, and Matthias Grundböeck, Director Residential Marketing, VIPnet.
They presented on a new ad-funded model from Croatian operator Vip called “Tomato Plus”.
Now while they did not say it on stage, this is the first [...]
By andrew
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Posted October 8, 2008
in advertising
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Tagged ad funded model, ad-funded, ad-funded mobile operator, adfund, blyk, blyk model, breaking news, croatia, mma, mobile marketing forum, mobucks, out there media, tomato plus, vip, vipnet
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I was invited to a very interesting roundtable organised by Netimperitive, sponsored by Reactor Mobile and held at the offices of Blyk on Tuesday in London.Â
The attendee list below is a who’s who of the mobile advertising ecosystem, and as such some very healthy and lively debate ensued.
The most common theme of the debate was “why [...]
By andrew
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Posted October 1, 2008
in opinion
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Tagged blyk, bmw, debate, dunnhumby, jonathan macdonald, mobile advertising, net imperitive, netimperitive, ogilvy, reactor mobile, roundtable, turkcell, vodafone, what is stopping mobile
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ComTel Corporation Limited has launched what they claim is Australia’s first advertising subsidised mobile phone service ahead of the anticipated surge in mobile advertising growth down under. The model looks similar to that of Blyk, currently operating in the UK.
Update: Jonathan Macdonald (who was instrumental in setting up Blyk in the UK) points out in a comment below [...]
Another huge week in Mobile – Nokia acquires Symbian, Virgin buys Helio and I still haven’t got a Nokia E71 (my hints to Nokia are clearly not obvious enough…).
This is my second turn at hosting Carnival of the Mobilists (having previously hosted Carnival 115), and if you haven’t visited since then, you will notice we’ve had [...]
By andrew
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Posted June 30, 2008
in carnival
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Tagged blyk, carnival, carnival 130, carnival of the mobilists, iphone, mobile 2.0 Europe, mobilists, mobility, msearchgroove, Nokia, symbian, symbian foundation
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This week the carnival looks at a range of mobile issues from mobile web site performance, top 10 mobile sites, mobile mash-ups from Nokia, mobile payments, QR codes, mobile TV and a piece from this blog about Blyk’s use of “relevancy and dialogue” that has helped propel them to their 100,000th user.
By andrew
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Posted April 27, 2008
in carnival
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Tagged blyk, carnival, carnival of the mobilists, codes, mashups, mobile, mobilists, Nokia, payments, performance, QR, sites, tv, web
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I noticed today in the Daily Telegraph and also the Financial Times here in London that Blyk has reached a milestone of 100,000 users five months ahead of schedule.
Blyk has an interesting business model and target segment, 16-24 year olds who receive 43 minutes and 217 texts free per month in return for consenting to [...]
