I spied an interesting article in the Sydney Morning Herald a few months ago, and this post has been in draft for too long - so time to publish, as it is still relevant.
As an expat Australian who spent a few years at Telstra, and was directly involved with the Publicis Mojo team on the “Just [...]
By andrew
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Posted November 30, 2008
in advertising
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Tagged australia, Bill Obermeier, just get me Telstra, marketing, mobile advertising, mojo, Myne, permission, preference, privacy, publicis mojo, telstra
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ComTel Corporation Limited has launched what they claim is Australia’s first advertising subsidised mobile phone service ahead of the anticipated surge in mobile advertising growth down under. The model looks similar to that of Blyk, currently operating in the UK.
Update: Jonathan Macdonald (who was instrumental in setting up Blyk in the UK) points out in a comment below [...]
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I found this scan of a full page magazine still in my website image files, and thought I would publish it to show while things have changed, in some cases they have stayed the same. This was a full page house ad that appeared in the “Business Review Weekly” in Australia in 1999. It was [...]
I’ve just come across an excellent article by Emily Freeman (a subscriber to this blog) on mobile advertising in Australia. As an antipodean (and recently described as one of the “Antiopdean mobile mafia” living in London), I was keen to hear how mobile advertising is being adopted in my old home.
Her article provides a very [...]
The Australian launch of high accuracy location based services became one step closer with the news that local LBS solution provider Seeker Wireless has achieved sub 100m location accuracy in the Sydney CBD using standard GSM handsets.
Seeker Wireless have been developing high-accuracy, low-cost location based services that utilise existing handsets, and GSM networks.
General Manager of [...]
Sydney, 19 November 2004: Mobile marketing is set for a real boost with the introduction of new location based services, claims the newly appointed General Manager of Seeker Wireless, Andrew Grill.
“The possibilities for LBS are endless. Everything from locating the whereabouts of a child, through to rendering assistance for roadside service or ordering a taxi [...]
