For some time now, the Subscriber Identity Module - more commonly known as the SIM - has been pushed away from the limelight to make way for the new ‘shining stars’ such as instant messaging, mobile marketing and social networking. It is now time for the SIM to take a new lease of life and [...]
Head over to msearchgroove for my next guest post on location - with a roundup of some emerging location based applications that have started to hit the market.
A summary of the post - titled “Location-Based Social Network Apps Are The Crowd-Pleaser; Is Presence Ready For Prime Time?” is below.
In-Brief: MSG’s favourite LBS pundit Andrew Grill turns [...]
By andrew
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Posted June 16, 2008
in location
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Tagged advertising, bright kite, cell-ID, fire eagle, google, gypsii, locatik, location, location applications, locr, msearchgroove, nokia maps, rummble, ShoZu, skyhook wireless, sniffu, WiFi, yahoo
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…well not really. The summary from the official Google mobile blog reads
“Wireless phones can make and receive calls because they are connected over the air to a nearby cell tower. The phone knows the ID of the cell tower that it’s currently using. If the phone has GPS, the Maps application on the phone sends [...]
I spoke with Bryan Stockwell from Mobile Commerce at the Navigation & Location Europe conference here in Amsterdam and he told me that they are behind the service I mentioned in an earlier post about the Microsoft LIVE local search product in the UK.
Bryan was on a panel I chaired at the Mobile Location Europe 2008 [...]
By andrew
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Posted June 5, 2008
in location
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Tagged cell-ID, cellID, conference, google, lbs, location, mapping, microsoft, mobile commerce, Nokia
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I’m moderating the location stream at the Being-Digital conference in London on June 10th and I was wondering what readers of London Calling see as the hot issues in location.
Here are some initial thoughts - and I’d welcome any comments below
What value do consumers place on location?
Can location information be viewed as inventory?
Is there more value [...]
Microsoft quietly launched a new feature on the mobile version of their live website at http://m.live.comhere in the UK. As you can see from the screenshots below, there is now a “find me” button.
Users in the UK who access m.live.com from their native WAP browser (would not work on Opera Mobile or Opera Mini) are automatically [...]
By andrew
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Posted May 31, 2008
in location
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Tagged cell-ID, google, live, live.com, local search, location, location search, microsoft live, my location, search
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Welcome to All About Symbian readers - looks like we’ve had a flood of traffic from the post by Steve Litchfield titled Ruminations on cell-id location in Nokia Maps 2.0.
I have been using Nokia maps for some time now, and following the launch of their V2.0 beta at Mobile World Congress in Barcelona, I have been [...]
By andrew
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Posted May 26, 2008
in location
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Tagged gmm, google, google mobile maps, gps, lbs, location, location inventory, maps, my location, Navteq, Nokia, nokia maps
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Recently I was asked to respond to some questions around Location Based Advertising as part of an opinion piece. I thought it would be useful to republish my responses here, and promote some debate on the issue of location based advertising.
What does location based (aware) advertising actually entail? Could you give some real life examples?
Location [...]
Andrew will be speaking at the Navigation and Location Europe 2008 conference, organised by Telematics Update magazine on June 4th - 5th at the Marriott Hotel in Amsterdam. Built on the long running success of 4 years of navigation conferences, Navigation and Location Europe 2008 represents the next step forward for the industry. Joining Nokia, [...]
By andrew
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Posted April 6, 2008
in applications, conference, location, mobile, speaking
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Tagged conference, lbs, location, navigation, telematics, update
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The article in the Times states “Husbands who are not where they are supposed to be could soon be in danger of being “sniffed” out by a mobile phone service that gives suspicious partners an electronic map showing the location of their spouse.” The service is apparently coming to the UK soon, from US company [...]
By andrew
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Posted April 1, 2008
in applications, location, mobile, privacy
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Tagged facebook, lbs, liberty, location, media, networking, online, sniff, social, times, tracking
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When not doing my day job, or spending time with my family, I have been looking at a range of new and developing location based social network applications designed for the mobile. A summary of each one is presented below with links to their websites. What I have seen in the first few months of [...]
By andrew
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Posted March 30, 2008
in applications, location, social networking
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Tagged fireeagle, geotag, go, google, gps, gypsii, jaiku, locatik, location, locr, Loki, mobile, networking, Nokia, presence, rummble, ShoZu, skyhook, social, wireless, yahoo, zonetag
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Over at Gigaom, a story about SiRF Technologies laying off workers has started a discussion around “the end of the GPS party”. Read the full article here
Quoting from Gigaom “SiRF Technology (SIRF), a San Jose, Calif.-based maker of GPS chips, this morning said it was cutting jobs and trying to restructure its business due to [...]
By andrew
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Posted March 25, 2008
in location, mobile
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Tagged eagle, fire, google, gps, location, mobile, navigation, networking, pnd, sirf, social, yahoo
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With the increase in the launch of mobile versions of social networking sites such as
m.facebook.com
m.linkedin.com
m.twitter.com
m.youtube.com
m.myspace.com
(ps notice a pattern here - no .mobi extension for these major sites - does this point to the fact that consumers will decree dot m is the winner)
..it got me thinking about the link between the PC version of a [...]
By andrew
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Posted March 23, 2008
in advertising, applications, gps, location, media, mobile, social networking
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Tagged cellID, facebook, gps, lbs, location, Loki, mobile, networking, social, WiFi
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A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle. Being a practitioner in the Location industry, I rushed to the site, only to find I needed an invitation. Luckily David Recordon from sixapart (movable type) was kind enough to send me one. For those of you trying to get [...]
By andrew
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Posted March 16, 2008
in advertising, applications, gps, location, mobile, social networking
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Tagged aware, dopplr, eagle, fire, fireeagle, gps, lbs, location, skyhook, sms, WiFi, wireless, yahoo
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I noticed a story (with accompanying video) on the BBC Click website titled Rise and rise of the GPS mobile.
Like many stories at the moment about GPS, the author makes a few generalisations.
In the closing paragraphs, the BBC reporter Marc Cieslak notes
“This location based technology does throw up the potential for annoying features however.
If retailers [...]
By andrew
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Posted March 9, 2008
in advertising, gps, location, mobile, social networking
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Tagged ads, advertising, advertisment, detection, gps, Local, location, maps, mobile, navigation, Nokia
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As a non iPhone user, I almost missed the news from Steve Job’s Mac World address that the iPhone would be receiving new firmware. Because I don’t own the device, I have no need to update the firmware, but reading this official Google blog post, something caught my eye.
Then over the next few days others commented [...]
By andrew
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Posted January 20, 2008
in location
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Tagged advertising, apple, google, google my location, gps, iphone, lbs, Local, location, london, mapping, maps, marketing, mobile, mylocation, positioning, skyhook
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Following on from my earlier post on the new My Location feature on Google Mobile Maps, and after having used the application for the last month, I thought I’d provide an update on usability in a range of real world situations.
While I have been testing it everywhere I have travelled in December (London, Bristol, Athens, [...]
Consumers Ready for Wireless Location-Based Services; 2005 Will be a Strong Year for Carrier Deployments
SCOTTSDALE, Ariz., December 9, 2004 - Location-Based Services (LBS) in the US wireless consumer market may finally be poised to realize their long-hyped potential, according to In-Stat/MDR (http://www.instat.com). With Enhanced 911 capabilities deployed in many areas and a fast-growing base of [...]