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LONDON CALLING > thoughts on mobile advertising, mobile location & social networking

Could location drive the future of the humble SIM card?

For some time now, the Subscriber Identity Module - more commonly known as the SIM - has been pushed away from the limelight to make way for the new ‘shining stars’ such as instant messaging, mobile marketing and social networking. It is now time for the SIM to take a new lease of life and [...]

mesearchgroove.com guest post: Location-Based Social Network Apps Are The Crowd-Pleaser; Is Presence Ready For Prime Time?

Head over to msearchgroove for my next guest post on location - with a roundup of some emerging location based applications that have started to hit the market.
A summary of the post - titled “Location-Based Social Network Apps Are The Crowd-Pleaser; Is Presence Ready For Prime Time?” is below.
In-Brief: MSG’s favourite LBS pundit Andrew Grill turns [...]

Google “lifts the lid” on how their my location service works

…well not really. The summary from the official Google mobile blog reads
“Wireless phones can make and receive calls because they are connected over the air to a nearby cell tower. The phone knows the ID of the cell tower that it’s currently using. If the phone has GPS, the Maps application on the phone sends [...]

UPDATE: Mobile Commerce named as the provider behind Microsoft LIVE LBS service in UK

I spoke with Bryan Stockwell from Mobile Commerce at the Navigation & Location Europe conference here in Amsterdam and he told me that they are behind the service I mentioned in an earlier post about the Microsoft LIVE local search product in the UK.
Bryan was on a panel I chaired at the Mobile Location Europe 2008 [...]

Being-Digital June 10th: what are the hot topics in location?

I’m moderating the location stream at the Being-Digital conference in London on June 10th and I was wondering what readers of London Calling see as the hot issues in location.
Here are some initial thoughts - and I’d welcome any comments below

What value do consumers place on location?
Can location information be viewed as inventory?
Is there more value [...]

Microsoft LIVE providing real-time location based search in the UK

Microsoft quietly launched a new feature on the mobile version of their live website at http://m.live.comhere in the UK.  As you can see from the screenshots below, there is now a “find me” button.
Users in the UK who access m.live.com from their native WAP browser (would not work on Opera Mobile or Opera Mini) are automatically [...]

Nokia Maps 2.0 graduates and gets “my location” feature

Welcome to All About Symbian readers - looks like we’ve had a flood of traffic from the post by Steve Litchfield titled Ruminations on cell-id location in Nokia Maps 2.0.
I have been using Nokia maps for some time now, and following the launch of their V2.0 beta at Mobile World Congress in Barcelona, I have been [...]

Location Based Advertising - an introduction

Recently I was asked to respond to some questions around Location Based Advertising as part of an opinion piece. I thought it would be useful to republish my responses here, and promote some debate on the issue of location based advertising.
What does location based (aware) advertising actually entail? Could you give some real life examples?
Location [...]

Andrew will be speaking at the Navigation and Location Europe 2008 conference on June 4th - 5th at the Marriott Hotel in Amsterdam

Andrew will be speaking at the Navigation and Location Europe 2008 conference, organised by Telematics Update magazine on June 4th - 5th at the Marriott Hotel in Amsterdam. Built on the long running success of 4 years of navigation conferences, Navigation and Location Europe 2008 represents the next step forward for the industry. Joining Nokia, [...]

“The Facebook tool which turns your mobile into a snoop” reports the Times newspaper in the UK

The article in the Times states “Husbands who are not where they are supposed to be could soon be in danger of being “sniffed” out by a mobile phone service that gives suspicious partners an electronic map showing the location of their spouse.”  The service is apparently coming to the UK soon, from US company [...]

Location based social network applications roundup and review

When not doing my day job, or spending time with my family, I have been looking at a range of new and developing location based social network applications designed for the mobile.  A summary of each one is presented below with links to their websites. What I have seen in the first few months of [...]

Is the GPS party about to end? Report points to SiRF job cuts and asks what has changed in the GPS world

Over at Gigaom, a story about SiRF Technologies laying off workers has started a discussion around “the end of the GPS party”.  Read the full article here

Quoting from Gigaom “SiRF Technology (SIRF), a San Jose, Calif.-based maker of GPS chips, this morning said it was cutting jobs and trying to restructure its business due to [...]

Will the rise of mobile social networking be the catalyst to drive location based services?

With the increase in the launch of mobile versions of social networking sites such as

m.facebook.com
m.linkedin.com
m.twitter.com
m.youtube.com
m.myspace.com
(ps notice a pattern here - no .mobi extension for these major sites - does this point to the fact that consumers will decree dot m is the winner)
..it got me thinking about the link between the PC version of a [...]

First look at Fire Eagle - the Yahoo! location aware service

A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle.  Being a practitioner in the Location industry, I rushed to the site, only to find I needed an invitation.  Luckily David Recordon from sixapart (movable type) was kind enough to send me one.  For those of you trying to get [...]

The rise and rise of the GPS mobile - but not for mobile advertising

I noticed a story (with accompanying video) on the BBC Click website titled Rise and rise of the GPS mobile.

Like many stories at the moment about GPS, the author makes a few generalisations.
In the closing paragraphs, the BBC reporter Marc Cieslak notes
“This location based technology does throw up the potential for annoying features however.
If retailers [...]

iPhone finds its Mojo - Google My Location is a major plus for iPhone users

As a non iPhone user, I almost missed the news from Steve Job’s Mac World address that the iPhone would be receiving new firmware.  Because I don’t own the device, I have no need to update the firmware, but reading this official Google blog post, something caught my eye.
Then over the next few days others commented [...]

Update: Putting Google Mobile Maps with My Location to the test

Following on from my earlier post on the new My Location feature on Google Mobile Maps, and after having used the application for the last month, I thought I’d provide an update on usability in a range of real world situations.

While I have been testing it everywhere I have travelled in December (London, Bristol, Athens, [...]

US report says consumers ready for LBS

Consumers Ready for Wireless Location-Based Services; 2005 Will be a Strong Year for Carrier Deployments
SCOTTSDALE, Ariz., December 9, 2004 - Location-Based Services (LBS) in the US wireless consumer market may finally be poised to realize their long-hyped potential, according to In-Stat/MDR (http://www.instat.com). With Enhanced 911 capabilities deployed in many areas and a fast-growing base of [...]