Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major brands participated in the project.
Orange ran a trial with SMS-embedded ads in Switzerland to leverage the mobile advertising potential in European markets.
SMS is probably the most efficient channel [...]
I’m cross posting this from Jonathan Macdonald’s blog who in turn sourced this from Y Combinator.
I’m with Jonathan about number 12 (or soon will be working on this full time - fix advertising and specifically mobile advertising).
You can see the original post here and I have re-pasted the list below.
1. Two things are broken: record labels and [...]
I picked up the latest Carphone Warehouse brochure yesterday - always a good read for market research.
I came across this full page O2 ad below. I’m a loyal Vodafone customer so no need to switch - but I love reading mobile company small print for a laugh.
Reading the small print, it says “When you connect to [...]
I came across a hidden gem today - the Australian Broadcasting Corporation (the ABC - an equivalent of the BBC) have a show called The Gruen Transfer. While some of the London Calling readers know I am an Australian living in London, many of my readers are in the Northern hemisphere, and so would not have [...]
I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here.
Vodafone keep leading the way in promoting mobile internet with consumers - the other operators in the UK seem to be lagging in this regard. The Vodafone campaign cleverly links various uses [...]
Some of you may have noticed an orange raccoon at the bottom left hand of this and every page on the blog and wondered “what the….???”.
It is part of the world’s first internet balloon race being held by UK mobile operator Orange to promote the availability of their “animal” packages on pre-pay.
I first saw the raccoon [...]
I’ve just come across an excellent article by Emily Freeman (a subscriber to this blog) on mobile advertising in Australia. As an antipodean (and recently described as one of the “Antiopdean mobile mafia” living in London), I was keen to hear how mobile advertising is being adopted in my old home.
Her article provides a very [...]
It is always a pleasure to spend some time with Bena Roberts from GoMo news, and I was able to have lunch with her last week during the MMA Event in London. I also caught up with Richard Saggers who is the current MMA Chair for EMEA and is also the head of Mobile Advertising [...]
Looking through this week’s Economist, my eye was drawn to a full page ad, promoting the naming rights for the Dubai Metro - to be completed in 2009. The print ad directs you to the Road and Traffic Authority’s website for the Government of Dubai, which then points to a special website www.metronamingrights.com.
Here, there is [...]
With the increase in the launch of mobile versions of social networking sites such as
m.facebook.com
m.linkedin.com
m.twitter.com
m.youtube.com
m.myspace.com
(ps notice a pattern here - no .mobi extension for these major sites - does this point to the fact that consumers will decree dot m is the winner)
..it got me thinking about the link between the PC version of a [...]
A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle. Being a practitioner in the Location industry, I rushed to the site, only to find I needed an invitation. Luckily David Recordon from sixapart (movable type) was kind enough to send me one. For those of you trying to get [...]
Nokia ads on the London Underground - promoting their new flagship store in Regent Street as well as a really neat site called meet-your-city.com. Nokia are really living up to their slogan “Connecting people”.
See the larger photos shown above here.
I caught this interesting article over on Ewan MacLeod’s excellent SMSText News site a result of an online interview he conducted with JumpTap’s new CMO, Paran Johar during Mobile World Congress.
“….The promise of what could be is enormous. At the perfect time when advertisers and agencies are begging for a new medium, mobile marketing represents [...]
I thought it had happened already, but a report in the Guardian says Google is getting closer to dethroning ITV as the UK’s biggest single advertising income generator. Seven years ago, who would have thought search would have overtaken TV?
Next stop - mobile advertising…..
Google snaps at ITV1’s heels for UK ad income crown
Jemima Kiss and Mark Sweney
Tuesday [...]
Saw this very smart piece of digital outdoor from CBS Outdoor who look after advertising on the underground system in London. It really shows you how digital creative will transform outdoor - well it made me stop, look and take a video of it!
This creative is being played out on High Definition flat panel LCD [...]
