Debate will continue about what “screen” mobile is – Nokia have crafted a clever 2 minute video, embedded below that argues:
1st screen = cinema
2nd screen = TV
3rd screen = internet
4th screen = mobile
Whichever screen it is, the mobile will continue to dominate our daily lives. A good thing in my opinion.
If someone had said to me 20 years ago that I had to carry around a telephone with me all day, I would have thought them quite strange. When I bought my first (analogue) mobile in 1994 – a Nokia N1000 my life changed forever.
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What I’m waiting for is the confluence of screens 2, 3 and 4 where context would be switched seamlessly based on which screen we want watch whatever we’re watching based on where we are, i.e screen 2 is preferred in living room, screen 3 when at work and screen 4 when outside, so when I come to living room from outside whatever I’m watching/hearing on the mobile shifts to the TV
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[...] Andrew Grill talks about mobile as the fourth screen as depicted in a Nokia Ad 1st screen = cinema 2nd screen = TV 3rd screen = internet 4th screen = [...]